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Eric Tu
EST Media. Uncovering the Greatest Stories Never Told. Asia to the World.
Professional Background
Eric Tu is a seasoned professional in the media and entertainment industry, currently navigating through the innovative landscapes of the industry while he is in stealth mode. He is poised to launch his new venture, EST Media Holdings, Inc., in Fall 2021. With an impressive array of experiences that span various influential roles, Eric has consistently demonstrated his abilities to fuse creativity with business acumen, making him a prominent figure in the field of media production and brand partnerships.
Before stepping into his role at EST Media, Eric served as the Chief Executive Officer at EST Media Holdings. His prior experience includes notable positions such as Business Development and Executive Producer at Anonymous Content, where he was instrumental in delivering compelling narratives across various platforms. He also played a significant role in shaping audiences' experiences as the Partnerships Executive for Björk's Cornucopia Tour at Sacred Ground. This position allowed Eric to work closely with the creative powerhouse, highlighting his ability to merge extraordinary artistic visions with business strategies.
Eric began making his mark at VICE Media, where he acted as the U.S. Director of Brand Partnerships for VIRTUE Worldwide, a subsidiary of Vice Media. In this role, he created innovative campaigns that resonated with audiences and elevated brand visibility, attracting partnerships with prestigious companies and organizations. His expertise in branded content continued as he worked as a Branded Entertainment Consultant for leading global brands such as lululemon, MILK, and Google. His knack for creating engaging content that speaks to the consumer psyche has established him as a trusted consultant in the industry.
With experiential knowledge that crosses multiple sectors, Eric's role as Managing Partner at Psyop – a prominent content creation company – allowed him to further refine his skills in influence and persuasion, while also managing creative strategies for high-stakes projects. Additionally, he was the Founder and Head of Content Development for F360, where he conceptualized and executed various multimedia projects that captivated audiences globally.
Eric's creative journey began with his tenure as an Interactive Content Director and Creative Producer, initially at Michael Bay's The Institute and subsequently at 180 Amsterdam for Adidas. His dynamic approach to interactive storytelling complements his talent for traditional media production. He also honed his craft as a Creative Producer and Treatment Writer at Chelsea Pictures, where he created compelling narratives that guided visual storytelling. His early career roots include impactful freelancing at The Directors Bureau, LLC, where he collaborated with diverse project teams to bring unique concepts to life.
Education and Achievements
Eric Tu holds a Bachelor of Fine Arts in Film and Advertising from the renowned ArtCenter College of Design. This formal education laid the foundation for his successful career in film and media, empowering him with the skills and knowledge to turn creative ideas into captivating visual stories. The combination of his education and practical experience has allowed Eric to evolve into a multifaceted professional capable of moving seamlessly between creative direction, business development, and strategic partnerships.
Throughout his career, Eric has amassed a portfolio that reflects his commitment to excellence and innovation. His expertise in bridging the gap between creative storytelling and brand messaging has made him a sought-after collaborator in the industry, supporting various high-profile clients and projects. From producing compelling content that resonates with audiences to leading strategic partnerships that amplify brand identities, Eric embodies the spirit of creative collaboration that drives the industry forward.
Achievements
- Instrumental in the founding and development of EST Media Holdings, Inc., which is set to launch in Fall 2021.
- Successfully led Business Development efforts at Anonymous Content, securing notable projects that enhanced the company’s impact in the industry.
- Managed partnerships for Björk’s Cornucopia Tour, contributing to a highly acclaimed live performance series.
- Drove brand visibility and engagement as U.S. Director of Brand Partnerships for VIRTUE Worldwide at Vice Media, fostering innovative marketing initiatives.
- Served as Branded Entertainment Consultant for prestigious brands including lululemon, Google, and MILK, creating measurable impact through tailored content strategies.
- Managed high-profile projects as Managing Partner at Psyop, focusing on persuasive content that drives audience engagement.
- Founded F360, leading content development efforts that intersected multimedia and storytelling.
- Directed interactive content for major brands like Adidas at 180 Amsterdam and produced high-quality narrat
Highlights
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🔥🔥🔥 🎤🎤🎤 Eastern Standard Times is hyped to be one of the crews for Red Bull’s Culture Clash on June 1! Inspired by Jamaican sound system culture, #RedBullCultureClash is an event where the four biggest parades and communities come together to battle with head-to-head performances. The day includes special guests, never-before-seen remixes, and once in a lifetime performances — @Papijuicebk is repping the Pride March, @Remezcla is repping the National Puerto Rican Day Parade, d @nol0ngtalk is repping the West Indian Day Parade, and @estmedia is repping Lunar New Year Parade. Winner is determined by cheering: so we need the community to come out in force! Tickets are available now and going to sell fast so Grab our merch for early access
https://lnkd.in/gDM5Rm74
4 Crews. 4 Stages. 1 Winner. Shout out to Red Bull for making this happen and having us on the journey!
#RedBullCultureClash #RedBullMusic #ESTMedia #PLO #Sunkis #Bohan #TedPark #Slayrizz #12pell
Keshia H. Catherine T. Nguyen Jaeson Ma Alison Sun
Stacey Kawahata Lori Trigonis Red Bull
