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Eric Watkins

Owner, Fresh Eric's Cake Co

Eric Watkins is the Director of Fresh Eric's Cake Co, a position he has held since November 2003. He has been involved in the company for nearly 21 years, contributing to the creation of a variety of baked goods, including cakes, tarts, and puddings. The company is based in Crystal Palace, London.13

Watkins has a background in food production and has focused on offering home delivery services for his products, as highlighted in his LinkedIn activity.2 He is also noted to have been associated with the company since at least October 1998, indicating his long-standing commitment to the business.4

In addition to his role at Fresh Eric's Cake Co, he has experience in interpretive planning and content development for exhibitions and museums.2

Highlights

Mar 28 · linkedin

As a food business moving in to home delivery we've put our thinking caps on about how to make sure what we're sending out is as safe as it can possibly be.

Professor Sally Bloomfield of the London School of Hygiene and Tropical Medicine is quoted in this BBC article (https://lnkd.in/dWPNxzB) as saying shopping brought in to the home should either be sterilised or left untouched for 72 hours.

To help do our bit all product that we produce now has an outer wrap applied to it at least 72 hours before it is shipped, along with a label advising our customers to immediate remove the outer wrap on receipt. This way they can feel confident in the product inside.

Home delivered traybakes to help get through the long days indoors available from our online shop... https://lnkd.in/dDt9Xfs

Mar 26 · linkedin

Sadly due to current events many of our customers are shutting up shop. Things are getting awful quiet.

We feel deeply for them all - some of you are probably seeing this post - people in some cases we've worked with for 15 or more years.

For our part, we've furloughed most of our staff and drafted in our off-school teenagers to try to keep the lights on.

Yesterday we launched our first foray in to home delivery. Everyone's stuck indoors. Everyone needs cake. Here's the web shop. Delicious traybakes, hygienically produced and packed, delivered to your door.

https://lnkd.in/dDt9Xfs

We look forward to a proper knees up when this is all over. Hope to see you there.

#homedelivery #fooddelivery #cake

Related Questions

What inspired Eric Watkins to start Fresh Eric's Cake Co?
How has Fresh Eric's Cake Co evolved under Eric Watkins' leadership?
What are some of the most popular products at Fresh Eric's Cake Co?
How does Eric Watkins balance his role as a director with his other professional interests?
What awards or recognitions has Fresh Eric's Cake Co received?
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Location

London, England, United Kingdom