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Erica Bernadas
Director of Partnership Marketing, Sales & Innovation at New Orleans Saints
Erica Bernadas is a marketing professional who currently holds the position of Director of Partnership Marketing, Sales & Innovation at the New Orleans Saints, a professional American football team.1
Professional Background
Erica is deeply involved in the world of sports marketing, specifically focusing on partnerships and innovation for the Saints organization. Her role encompasses:
- Crafting and managing partnerships on behalf of the New Orleans Saints
- Developing innovative marketing strategies
- Overseeing sales initiatives related to partnerships
Erica is known for bringing her marketing expertise to each partnership she helps create, ensuring that the collaborations are beneficial for both the Saints and their partners.2
Career Progression
Recently, Erica has experienced career growth within the Saints organization:
- As of October 25, 2023, she announced a promotion to Senior Manager, Partnership Development at both the New Orleans Saints and New Orleans Pelicans (the city's NBA team).3
- This promotion suggests that her responsibilities now extend across both major sports franchises in New Orleans.
Skills and Expertise
Based on her role and background, Erica likely possesses skills in:
- Sports marketing and sponsorships
- Partnership development and management
- Sales strategy and execution
- Innovation in marketing practices
- Cross-team collaboration, working with various departments within sports organizations
Erica Bernadas appears to be a key figure in the New Orleans Saints' business operations, playing a crucial role in developing and maintaining partnerships that contribute to the team's off-field success.
Highlights
The New Orleans Saints CP Krewe ⚜️ took Nashville for the Club-Led Activation Summit last week! S/O to our friends at the Tennessee Titans for the southern hospitality & programming (the BBQ did not disappoint!). Loved spending time with ours & other Partnership teams from around the NFL sharing best practices; there are many positive things on the horizon around the league! 🏈
📸: Taylor Johnson Victoria (Leahy) Weber, MBA McKell Favrot McLaughlin Desiree' Chambers, MBA Ashley Livaccari, MBA
And thank you to Kenya Cason, Nathan Razo & Luis Barajas for the reminder as to why I love my job …that’s empowering the next generation in this industry. Hearing their stories of how our paths have crossed and the small impact I’ve made was truly encouraging. The future of #sportsbiz is BRIGHT! Watch out for the impact them (and many, many others) will have in the coming years! ✨
Ringing in the new year with a custom gift for Russell Tebeleff's #GoalGetter status! Russ is an exceptional leader on our team - executing our partnerships at a high-level and equally thoughtful & strategic with our department's revenue growth. I'm insanely lucky to work with him & to celebrate this milestone for the 2023-24 season. Cheers to you, Russ!
