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Erica Bishaf

25+ Years Global Business Strategy | SaaS Startups | Innovation Expert | Trends Consultant | Consumer Insights Professional

Erica Bishaf is a seasoned global strategy executive and market research professional with over 25 years of experience.

She is a 2X startup founder and has worked with various organizations including CPG companies, startups, private equity firms, and trade & professional associations.

Her founder experience includes CampfireSocial, a social commerce platform for professional associations, and Pet Gotcha Day!, a pet adoption platform utilizing virtual reality.

In addition to her entrepreneurial ventures, Erica has advised numerous startups on international go-to-market strategy, fundraising, and technology development.

Her expertise lies in building brand & communication strategies, strategic planning, innovation, UX/UI design, consumer journeys, and uncovering consumer & retail touchpoints.

She has a strong background in insights generation and has built insights teams for three different organizations.

Erica brings an entrepreneurial perspective to her work, utilizing quantitative and qualitative methodologies to achieve her clients' objectives.

Formerly, she held leadership roles at organizations such as Dairy Management Inc., HEINEKEN Company, GoMacro, SC Johnson, Kimberly-Clark, Nestle, MillerCoors, and Kraft Foods.

She is recognized for her ability to observe human behavior, translate insights into actionable strategies, and inspire improved thinking and outcomes.

In her personal life, Erica has a passion for dogs and studying Spanish, and she has a unique talent for making balloon animals as the daughter of a clown.

She holds a Bachelor of Science in Psychology from the University of Illinois Urbana-Champaign.

Highlights

Jul 1 · linkedin

Hey! A fellow startup founder is looking to speak with senior management in risk management and loan sales in the consumer financial space (e.g., consumer loans outside of mortgages, buy now pay later companies, etc). If you'd be open to providing feedback on their value prop or if you know of someone who would be interested in a conversation please DM me and I'll make the connection. Thanks in advance!

#riskmanagement

Nov 20 · linkedin

As we spend time around the Thanksgiving holiday showing gratitude & reflecting on our work, one meaningful reflection should be on how we speak with our customers. As you plan your community building strategy, here are 4 tips that work well to engage your customers and allow them to feel heard.

https://lnkd.in/gCr8G3VR

#ownthevoiceofyourindustry CampfireSocial

#community #customersuccess

Erica Bishaf
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Location

Chicago, Illinois, United States