Sign In

Erica Bunker

Strategic Marketing Leader

Erica Bunker is a seasoned marketing professional currently serving as the Marketing Manager at Pie Insurance, an insurtech company focused on simplifying commercial insurance for small businesses. She has a robust background in various marketing roles, particularly within the tech industry, and has been instrumental in driving growth and brand engagement at Pie Insurance.

Professional Background

  • Marketing Manager at Pie Insurance (December 2019 - July 2021): In this role, Erica led product marketing initiatives, focusing on demand generation and customer engagement. She collaborated closely with C-suite executives and cross-functional teams to achieve significant growth milestones, including a 150% year-over-year increase in demand generation and reaching a cumulative written premium of $100 million.1
  • Senior Marketing Manager at Pie Insurance (July 2021 - May 2023): Erica advanced to lead the product marketing team, enhancing product adoption and customer engagement strategies.1
  • Acting Head of Direct and Product Marketing at Pie Insurance (June 2022 - May 2023): She took on additional responsibilities to oversee broader marketing strategies during this period.1
  • Previous Experience at Uber: Before joining Pie Insurance, Erica held multiple marketing roles at Uber, including Senior Regional Marketing Manager for the JUMP division, where she successfully launched electric bikes and scooters across several markets in North America.2

Education and Skills

Erica holds a degree in marketing from Wake Forest University. Her skill set includes expertise in product marketing, brand strategy, demand generation, and data-driven campaign optimization. She is proficient in various marketing tools such as Salesforce, Looker, Marketo, Google Suite, and HubSpot.12

Personal Interests

Outside of her professional endeavors, Erica is passionate about community gardening and sustainability. She is also an advocate for small businesses and startups, helping them unlock growth through strategic marketing initiatives.2

Erica Bunker is recognized for her strategic thinking and ability to drive impactful marketing campaigns that resonate with target audiences.

Highlights

Dec 10 · tfas.org
TFAS Hosts Successful Business and Government Relations Program ...

Related Questions

What are some of Erica Bunker's most successful marketing campaigns?
How did Erica Bunker contribute to the growth of Pie Insurance?
What strategies did Erica Bunker use at Uber to boost brand awareness?
What skills does Erica Bunker bring to her role at Kin Insurance?
How does Erica Bunker approach product marketing in the insurance industry?
Erica Bunker
Erica Bunker, photo 1
Erica Bunker, photo 2
Add to my network

Location

Washington, District Of Columbia