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Erica Bunker
Strategic Marketing Leader
Erica Bunker is a seasoned marketing professional currently serving as the Marketing Manager at Pie Insurance, an insurtech company focused on simplifying commercial insurance for small businesses. She has a robust background in various marketing roles, particularly within the tech industry, and has been instrumental in driving growth and brand engagement at Pie Insurance.
Professional Background
- Marketing Manager at Pie Insurance (December 2019 - July 2021): In this role, Erica led product marketing initiatives, focusing on demand generation and customer engagement. She collaborated closely with C-suite executives and cross-functional teams to achieve significant growth milestones, including a 150% year-over-year increase in demand generation and reaching a cumulative written premium of $100 million.1
- Senior Marketing Manager at Pie Insurance (July 2021 - May 2023): Erica advanced to lead the product marketing team, enhancing product adoption and customer engagement strategies.1
- Acting Head of Direct and Product Marketing at Pie Insurance (June 2022 - May 2023): She took on additional responsibilities to oversee broader marketing strategies during this period.1
- Previous Experience at Uber: Before joining Pie Insurance, Erica held multiple marketing roles at Uber, including Senior Regional Marketing Manager for the JUMP division, where she successfully launched electric bikes and scooters across several markets in North America.2
Education and Skills
Erica holds a degree in marketing from Wake Forest University. Her skill set includes expertise in product marketing, brand strategy, demand generation, and data-driven campaign optimization. She is proficient in various marketing tools such as Salesforce, Looker, Marketo, Google Suite, and HubSpot.12
Personal Interests
Outside of her professional endeavors, Erica is passionate about community gardening and sustainability. She is also an advocate for small businesses and startups, helping them unlock growth through strategic marketing initiatives.2
Erica Bunker is recognized for her strategic thinking and ability to drive impactful marketing campaigns that resonate with target audiences.
