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Erica Curtis
VP, Marketing Strategy, Consumer Insights & Analytics at Penguin Random House
Erica Curtis is currently the SVP of Consumer Marketing at Penguin Random House, having been promoted to this role in February 2023.2 She has a long and successful career at Penguin Random House, spanning over 15 years. Her previous positions at the company include:
- VP, Marketing Strategy, Consumer Insights & Analytics (July 2018 - February 2023)
- VP, Campaigns & Analytics, Consumer Marketing Development (December 2015 - July 2018)
- Director, Marketing Analytics (September 2012 - December 2015)
Curtis is known for her expertise in marketing analytics, consumer insights, and data-driven decision-making. She leads teams that use audience insights to drive reader-led decision-making across the publishing process.1 Some of her team's key projects include audience segmentation, seasonal trend forecasting, and custom author, brand, and category research.1
Erica Curtis holds a Bachelor of Science in Marketing from Boston University's School of Management, which she attended from 2000 to 2004.2 Before joining Penguin Random House, she worked as a Senior Research Analyst at AC Nielsen BASES from June 2004 to May 2006.2
Throughout her career at Penguin Random House, Curtis has been instrumental in developing and implementing data-driven marketing strategies, optimizing marketing effectiveness, and providing valuable consumer insights to guide decision-making across the company.34
Highlights
Open position alert! We are hiring for a Marketing Analyst on my team at Penguin Random House! If you are passionate about web analytics and marketing measurement and want to use your talents to help connect readers with great books, please apply - or pass along to someone you know who might be interested.
#hiring #webanalytics #marketinganalytics #marketinganalyst #webanalyst https://lnkd.in/eeSqpYXH
Hi - we have a Sr Manager, Marketing Analytics role open at Penguin Random House - on my team!! This is a key role on the Consumer Marketing team in helping connect directly with readers and drive book discovery. Looking for web analytics pros who are passionate about measuring and optimizing marketing effectiveness. Please share with anyone you think might be interested! https://bit.ly/3oGrNIV #analytics #webanalytics #adobeanalytics #marketinganalytics #analyticsjobs #analystjobs #analyst
