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Erica Fagundes
Head of Music Partnerships @ Community.com
Erica Fagundes is the Head of Music at Community.com, a position she has held while leveraging over a decade of experience in the music industry. She is based in Los Angeles, California, and has previously worked at WithOthers, contributing to her extensive background in music partnerships and fan engagement marketing.123
Fagundes is an alumna of the Crane School of Music, which has provided her with a solid foundation in music that she has built upon throughout her career. Her professional journey has seen her transition from New York to London, and finally to Los Angeles, where she currently resides.13
Highlights
I'm super excited to be part of #musicbiz2024! On Thursday at 1:30 PM, I'll be speaking on the "Moneyball for Music: Full Funnel Music Marketing" panel with Jarred Goldner, Krishan Narsinghani, and Chris Fox.
We'll discuss marketing strategies that artists and managers can use and prioritize to better connect with fans, drive revenue, and grow their careers.
Would love to see you there or say hi while I'm in town—feel free to message me on LinkedIn to connect!
If you are coming to town for Grammy week- I would love to connect IRL! Shoot me an email at [email protected], and let's make it happen. ❤️
As an artist, the Grammy's are a fantastic opportunity to promote your music and engage with fans on Community.com. 💡 Here are a few ideas to get you started:
• 𝐒𝐡𝐚𝐫𝐞 your personal stories and express what a nomination means to you. It's the perfect way to deepen your connection with fans.
• 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 exclusive content like GRWM, AMA, backstage pre/post performance, live reactions to impressive performances/deserved wins, and pics with friends. Give them a behind-the-scenes look at your world.
• 𝐏𝐫𝐨𝐦𝐨𝐭𝐞 your number using your unique link (𝘮𝘺.𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺. 𝘤𝘰𝘮/𝘢𝘳𝘵𝘪𝘴𝘵𝘯𝘢𝘮𝘦) on socials to invite people to text for real-time updates the day of the show. Offering high-value exclusive content immediately to new signups is a highly effective way of growing your Community audience and maintaining their long-term interest and engagement.
Feel free to find a time on my calendar to chat through more strategies specific to your artist and their audience! https://lnkd.in/gA-QBaHY
