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Erica Greenberg

AMD TV and Partnerships Media at MRM

Erica Greenberg is a Media and Advertising professional based in New York City, currently serving as the AMD TV and Partnerships Media Lead at MRM.1 She has a background in Integrated Marketing Communications and Women's Studies, having graduated from Ithaca College with a Bachelor's degree in this field.

Throughout her career, Greenberg has held various positions in the media and advertising industry, including:

  1. Associate Director at Zenith
  2. Digital Media Supervisor at Zenith and OMD USA
  3. Manager of Digital Investment at Mindshare
  4. Senior Associate of Digital Investment at Mindshare, working with Pandora Jewelry
  5. Senior Associate of Integrated Investment at UM Worldwide, involved in partnerships with the U.S. Army
  6. Associate of Integrated Investment at UM Worldwide, working with Hershey's & H&M

Greenberg is known for being a driven, social media-savvy professional who is detail-oriented and an "out of the box thinker". She has experience in various aspects of media and advertising, including digital investment, integrated marketing communications, public relations, and social media.

Most recently, on January 16, 2024, Greenberg shared a post on LinkedIn about Sparkling Ice's "Anything But Subtle" campaign, demonstrating her ongoing involvement in the advertising industry.1

Highlights

Apr 2 · linkedin

My Team is HIRING! We are looking for an experienced Media Buyer who is interested in joining our partnerships team. Their role will be across media buying for all NYC clients and across channels such as Audio, CTV, Partnerships, Influencers and Event marketing!

Apply at the link below, forward to a friend, and feel free to reach out if you have any questions! :)

Jan 16 · linkedin

To say that I am beyond proud of this work is an understatement! Not only did I get to launch a Flavorful and Fun new campaign for Sparkling Ice across some of the biggest CTV, streaming, and audio platforms, BUT Annie Murphy is in our commercial! Take a look at our fun spot, the buzz behind this Anthing But Subtle campaign, and keep a lookout for my ad placements!

#anythingbutsubtle #anniemurphy #sparklingice #mrm #media

https://lnkd.in/dwWhsRfa

Related Questions

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Erica Greenberg
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Location

New York, New York, United States