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Erica Hughes

Marketing Executive | Ad Age 40 Under 40 | Public Speaker | DE&I Thought Leader

Erica Hughes is an award-winning marketing and advertising professional currently serving as the Senior Director of Multicultural Marketing at Ally.123 She is the first multicultural marketing hire at the company, where she leads the vision and strategy for multicultural marketing and works to increase awareness and engagement among diverse consumer segments.2

Professional Background

Hughes has an impressive career trajectory in marketing, having worked with several notable brands:

  • Worked at Conagra Brands from 2012-2018, where she helped transition the organization into a digital marketing innovator123
  • Led digital & social media strategy at Chick-fil-A123
  • Managed marketing strategies for iconic brands like Chick-fil-A, Chevrolet, Reddi-wip, and Slim Jim123

Notable Achievements

  • Named to Ad Age's 40 Under 40 list2
  • Recognized by AdExchanger as part of a Top Ten Programmatic Advertiser team at Conagra Brands3
  • Created innovative programs at Ally, including:
    • Moguls in the Making: An HBCU entrepreneurship pitch competition
    • Partnership with United Masters and Earn Your Leisure to help diverse communities become financially savvy2

Education

  • Bachelor of Arts in Communication from Michigan State University
  • Master of Business Administration (MBA) from Northern Illinois University123

Hughes is a native of Flint, Michigan and is passionate about connecting brands with consumers and driving diversity, equity, and inclusion in marketing.123

Highlights

Jul 2 · linkedin

Did anyone catch me on the #BETAwards this past weekend? I had the pleasure of sitting down with award winning journalist and my friend Gia Peppers to talk about some of my favorite topics; generational wealth, economic mobility and the amazing work that my team at Ally is doing in the community!

Check out the long form video here! 💜 BET #Blackgirlmagic #doitright

Jun 20 · linkedin

Celebrating an incredible week of events at American Black Film Festival supporting my team's goal of bridging the gap between culture and finance.

Ally proudly hosted a powerful discussion on Money and Mindfulness with award winning actress, Nia Long, moderated by my colleague Jacqueline Howard. We also showed up at various different events throughout the weekend.

Thank you so much to my teammates, agency partners and the #ABFF team. This community is special! Indya Davis, MBA Carlotta Tutt Holloway Jocelyn K. Coley The Allen Lewis Agency

On to the next one!

Related Questions

What are some of Erica Hughes' most notable achievements at Ally?
How did Erica Hughes transition from Chick-fil-A to Ally?
What strategies has Erica Hughes implemented for multicultural marketing at Ally?
What awards has Erica Hughes received in her marketing career?
How has Erica Hughes' role evolved since she joined Ally in 2020?
Erica Hughes
Erica Hughes, photo 1
Erica Hughes, photo 2
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Location

Atlanta, Georgia, United States