Suggestions
👋 Erica Jenkins
30K+ hours in B2B Product Leadership | $500M+ in revenue | 2x acquired, 1 IPO | Fractional SaaS Executive
👋 Erica Jenkins is currently a Senior Vice President at Metropolitan Partners Group and an Executive Board Member.2 She is also a Forbes Council member and a DEIB (Diversity, Equity, Inclusion, and Belonging) Advocate.2
Prior to her current role, Erica had an extensive career in the B2B Enterprise SaaS industry, spanning over 30,000 hours.3 Her professional journey includes:
- Founder of Erica Jenkins Consulting (January 2019 - Present)1
- Chief Product Officer at Crayon (October 2021 - May 2023)1
- VP Product Management at Meltwater (April 2018 - October 2021)1
- Chief Product Officer and VP of Product at Sysomos (July 2015 - April 2018)1
- Various leadership roles at Expion, including SVP of Product Management and Customer Success (2009 - 2015)13
Erica has experience in social media marketing, social listening, and B2B software. She has worked with large global CPG brands across North America, EMEA, and APAC.3 Her LinkedIn username is erica-jenkins.1
Highlights
B2B SaaS employees, is your strategy and roadmap visible to every employee or is it a guessing game? 🤔
"We're releasing features so fast!" - CEO "You asked us to start producing more value for customers." - Head of Product "Keep it coming, our sales team loves to demo all of this."- CRO "Support doesn't know what's happening or how to answer chats."- Head of CS
Is this a common scenario with your SaaS team? What about this conversation?
"Why is everything so slow to develop what seems like a simple ask?" - CEO "When we were moving so fast it created a lot of tech debt." - Head of Product "How come I can't get that one XYZ feature to close more deals?"- CRO "Have you used our software not just demoed it? We need to fix what we have."- Head of CS
I've seen clients on both spectrums of conversation and neither of them is healthy.
Your #1 superpower in a B2B SaaS company is cross-functional alignment and communications. Product is the center of everything in a healthy org but sometimes too much too quickly isn't healthy. Find your balance and for darn sure keep your C-suite aligned.
Which scenario are you living with?
#productmanagement #strategy #communications
