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☑ Erica Mackay
Marketing strategy and implemention/B2B and B2C/ Insurance, Saas, Logistics/ Podcaster/ Catfish hunter
Erica Mackay is a seasoned marketing professional with over 20 years of experience in the field. She currently serves as the Marketing Manager at Tysers, a leading independent Lloyd's insurance broker, a position she has held since October 2023.14
Career Highlights
Current Role: As Marketing Manager at Tysers, Erica works in a hybrid capacity in London, England.14 Tysers is a prominent insurance broker with a rich history dating back to 1820, operating in 140 countries globally.35
Previous Positions:
- Head of Marketing at Synapse Ecosystems (February 2023 - Present)14
- Head of Marketing at Camelot (November 2022)1
- Marketing Consultant at AIG (March 2021 - September 2022)1
- EMEA Head of Direct Marketing at AIG (September 2013 - March 2016)1
Entrepreneurial Ventures: Erica is also the director of The Marketing Detective Agency, which she co-founded in December 2019.12 The agency focuses on helping businesses define clear, actionable marketing strategies.2
Expertise and Achievements
- Specializes in strategic marketing and direct-to-consumer strategies12
- Led the creation and launch of an online purchase path for an insurance client, generating 300 sales in the first three months2
- Developed and implemented digital marketing strategies for multiple products1
- Managed marketing responsibilities across five countries while at 4Life Direct International1
- Conducted successful webinars, with one attracting 350 attendees and leading to 6 direct sales2
Education and Affiliations
- Member of Mensa International since November 20041
- Alumna of the University of Cape Town, where she worked as a Student Coordinator for Student Protection Services1
Erica Mackay's extensive experience in marketing, particularly in the insurance sector, combined with her entrepreneurial spirit, positions her as a valuable asset in her role at Tysers and in the broader marketing industry.


