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Erica Muller

Founder, CEO at Vrolio

Erica Muller is the founder and former CEO of Vrolio, a company specializing in short-term rental data and technology solutions for real estate professionals.12 She started her career as a licensed real estate agent in 2002 at the age of 18, initially focusing on investment properties for high-net-worth clients.1 In 2007, Muller shifted her focus to the short-term rental market, selling and mentoring over $100 million in STR sales before Airbnb became mainstream.1

Muller founded Vrolio in 2018 with the aim of defragmenting the short-term rental industry and merging it with the real estate sector.15 She is also a data scientist and co-architect of the proprietary models that power Vrolio's technology.1 Her company provides investment-grade short-term rental data, advanced financial models, and a marketplace for vacation rental properties.24

With over 16 years of experience in real estate, particularly in the vacation rental niche, Muller has developed some of the earliest stage STR financial models used by thousands of agents, developers, and investors.16 Recently, Vrolio announced the appointment of Jeramie Worley as the new CEO, with Muller transitioning to a different role within the company.3

Vrolio, under Muller's leadership, has grown to serve over 18,000 short-term rental investors and agents across the United States, offering tools and data to help make smarter investment decisions in the STR market.4

Highlights

Mar 4 · prweb.com
Vrolio announces new CEO amid Uncertain U.S.A. real estate ...
Nov 14 · geekestateblog.com
Introducing Vrolio, and Meet the RE Tech Founder with Erica Muller
Introducing Vrolio, and Meet the RE Tech Founder with Erica Muller
Aug 5 · vrmintel.com
Erica Muller, Author at VRM Intel
Erica Muller, Author at VRM Intel
Jan 1 · rocketreach.co
Vrolio Information - RocketReach

Related Questions

What inspired Erica Muller to pivot into the short-term rental industry?
How did Erica Muller's early career as a real estate agent influence her approach to Vrolio?
What are some of the key challenges Erica Muller has faced in the short-term rental industry?
How does Vrolio's technology differ from other platforms in the short-term rental market?
What strategies does Vrolio use to help investors navigate short-term rental regulations?
Erica Muller
Erica Muller, photo 1
Erica Muller, photo 2
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Location

Orlando, Florida Area