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Erica Parker

Head of Mid Market, Field Marketing at Freshworks

Erica Parker is a highly skilled and experienced event, digital, and marketing manager known for her tenacity and ability to turn challenges into opportunities for success. With a strong focus on handling numerous projects efficiently, she excels in strategic planning, project management, and building successful marketing programs across various industries.

Specializing in start-ups, Hi-Tech, SaaS, Kubernetes, Security, HR, Transportation & Logistics, and Supply Chain Management, Erica's expertise extends to strategic events, experiential marketing, virtual events, field and engagement marketing, partner marketing, customer acquisition, branding strategies, and global program development. Additionally, she has a proven track record in leading sales enablement programs, corporate events, and team motivation.

Education-wise, Erica studied Liberal Studies for her Associate's Degree at Ohlone College and Hospitality Management for her Bachelor's Degree at California State University-East Bay. Her educational background has equipped her with a strong foundation for her career in marketing and events management.

With an illustrious career history, Erica has held key positions at reputable organizations including Freshworks, Lightstep, Tigera, Inc., CoreOS, Workday, The Linux Foundation, VMware, D.W. Morgan Company, ITRenew, and US Merchant Systems. Her roles have ranged from Head of NA Mid Market to Director of Field Marketing, showcasing her versatility and proficiency in various marketing domains.

Erica Parker's background is rich in experience and expertise, making her a valuable asset to any organization seeking a dynamic and results-driven marketing professional.

Erica Parker
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Location

San Francisco Bay Area