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Erica Riegelman

President and Co-Founder, aftcra

Erica Riegelman is the President and Co-Founder of aftcra, an e-commerce marketplace for buying and selling American handmade goods.12 She started the company in September 2013 and has been leading it for over 11 years.1 Prior to founding aftcra, Riegelman held various positions at ManpowerGroup, including Product Marketing Manager and Senior Event Marketing Professional.1

Riegelman's background includes:

  • Education: Marketing degree from the University of Wisconsin Oshkosh (2001-2005)1
  • Work experience: Roles at Footlocker.com/Eastbay and Oshkosh Corporation before joining Manpower1

Her inspiration for starting aftcra came from her mother's experience as a maker and the challenges she faced when selling handcrafted products.2 Riegelman aimed to create a platform that would support small businesses and artisans while emphasizing locally made products.2

Under Riegelman's leadership, aftcra differentiated itself by:

  1. Featuring only handmade goods
  2. Limiting sellers to American artisans
  3. Charging fees only when products are sold
  4. Operating as a family-owned business based in Milwaukee, WI2

Riegelman is also known for sharing business advice and insights on entrepreneurship, emphasizing the importance of perseverance and self-confidence in building a successful company.2

Highlights

Sep 23 · theorg.com
Erica Riegelman - President and Co-Founder at Aftcra | The Org
How to make your online shop stand out + getting to know aftcra

Related Questions

What inspired Erica Riegelman to start aftcra?
How does aftcra support American artisans?
What sets aftcra apart from other online marketplaces?
What are some tips for online shop owners from Erica Riegelman?
How does aftcra ensure the handmade quality of its products?
Erica Riegelman
Erica Riegelman, photo 1
Erica Riegelman, photo 2
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Location

Greater Milwaukee Area