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Erica Sommer
Senior Graphic Designer at KREWE
Professional Background
Erica Sommer is a talented graphic designer with a robust portfolio that spans various sectors, including fashion and luxury retail. She currently holds the position of Senior Graphic Designer at KREWE, where she takes a leading role in developing visual graphics that resonate with consumers and enhance brand identity. Her extensive experience includes past roles as Digital Designer at renowned jewelry brand David Yurman, as well as digital design roles at Sotheby's Home, a high-end online marketplace.
Over the years, Erica has honed her skills in graphic design and digital media, transitioning seamlessly from a Graphic Designer role at Lisa Perry to a Senior Graphic Designer at Fashion to Figure. Her leadership abilities and creative eye allow her to produce compelling content that not only meets but exceeds client expectations.
In addition to her full-time positions, Erica has successfully balanced freelance endeavors as both a Graphic Designer and Art Director. This experience has allowed her to work on diverse projects, broadening her expertise and enhancing her design capabilities.
Education and Achievements
Erica Sommer earned her educational credentials from the prestigious Ernie Pyle School of Journalism at Indiana University, Bloomington, where she completed both her Bachelor of Science in Journalism with a focus on Advertising and a Bachelor of Arts in Journalism. This academic background has equipped her with the necessary skills to synergize traditional journalism principles with modern design practices. Her education has been instrumental in shaping her distinctive style, which melds creativity with strategic thinking—qualities that are essential in today's competitive market.
Throughout her career, Erica has engaged in several organizations and projects that highlight her design acumen. Her early experience as a Public Relations/Marketing Intern at J/Hadley Jewelry paved the way for her return to the world of luxury branding, contributing to her in-depth understanding of marketing strategies and the importance of brand storytelling.
Achievements
With a career characterized by progressive responsibility and creativity, Erica Sommer thrives in dynamic environments where innovative design meets strategic branding. As a Senior Graphic Designer at KREWE, Erica has tackled a variety of projects that illustrate her ability to translate complex ideas into visually appealing designs. Her work has not only garnered positive feedback from clients but has also resulted in strengthening brand recognition and customer loyalty for the companies she has collaborated with.
Erica's adaptability and keen eye for design principles have enabled her to achieve significant milestones throughout her career. From her freelance projects to her roles in established brands, she has demonstrated a talent for creating unique and attractive graphic solutions for varied target audiences.
In addition to her graphic design capabilities, her previous experience as a Digital Designer includes crafting high-impact digital campaigns that integrate seamless user experiences across digital platforms. This unique combination of skills places Erica at the forefront of digital design and graphic innovation within the industry.
