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Erica Swallow

Co-Lead & REALTOR® at the Turnberg & Swallow Team | Coldwell Banker

Erica Swallow is the founder and CEO of Southern Swallow, a digital strategy consultancy she established in 2009.13 As a self-described "status-quo-wrecker," Erica works with corporate, startup, and public sector clients to help them effectively communicate their visions on the web.1

Professional Background

Erica's career began with an internship at The New York Times, where she worked under the supervision of Soraya Darabi.1 When Soraya left, Erica took on her role as a consultant, which led to the birth of Southern Swallow. The New York Times became her first client, kickstarting her entrepreneurial journey.13

Expertise and Accomplishments

Writing and Speaking:: Beyond her consulting work, Erica is a prolific writer, contributing to prestigious publications such as Forbes, Fortune, and The Wall Street Journal.1 She has also been invited to speak at notable events like SXSW, Web Summit, and Lean Startup Conference.1

Awards:: Southern Swallow, which Erica describes as her independent media/publishing company, was awarded the Bill Fisher Award for Best First Book by the Independent Book Publishers.2

International Expansion:: In 2023, Southern Swallow took on its first international client, Oola Sportswear, a modest activewear brand based in Doha, Qatar.1

Education and Other Ventures

Erica attended MIT Sloan School of Management, which played a role in expanding her business internationally.1 In addition to Southern Swallow, she is the co-founder of Edith & Aster, a fine antique, vintage, and estate jeweler.4

Erica Swallow's LinkedIn username is erica-swallow-5534929, as mentioned in the query. Her entrepreneurial journey showcases her ability to adapt, grow, and succeed in the digital strategy landscape while maintaining a diverse portfolio of professional interests.

Highlights

Jul 10 · startupsavant.com
An Interview with Erica Swallow - Startup Savant
The 'sharing economy': The next big business trend - The Week Magazine
Apr 4 · KAIT
Author returns to Arkansas to inspire young students - KAIT

Related Questions

What inspired Erica Swallow to start Southern Swallow?
How did Erica Swallow transition from working at The New York Times to founding her own company?
What are some notable projects Southern Swallow has worked on?
How did Erica Swallow's mentorship from Soraya Darabi impact her career?
What challenges did Erica Swallow face when expanding Southern Swallow internationally?
Erica Swallow
Erica Swallow, photo 1
Erica Swallow, photo 2
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Experience

Co-Lead & REALTOR® at Turnberg & Swallow Team | Coldwell Banker (April 2021 - Present)
Founder & CEO at Southern Swallow (September 2009 - Present), Founder & Gemologist at Edith & Aster (December 2020 - Present), Director of Marketing at HaulHub Technologies (December 2018 - January 2020), Director of Content Strategy at Summit Public Schools (April 2017 - August 2018), VP of Product at Noble Impact (June 2015 - August 2016)

Education

MBA from MIT Sloan School of Management (2013 - 2015), B.S. in Marketing and International Business from NYU's Leonard N. Stern School of Business (2005 - 2009), MFA in Writing for Children from Simmons University (2018 - 2020), Applied Jewelry Professional certificate from GIA (2020 - 2021)

Location

Springfield, Massachusetts, United States