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Erica Winograd
Content @ Quibi
Professional Background
Erica Winograd is a seasoned professional with an impressive background in the film and digital media industry. With over a decade of experience in content development and strategic management, Erica has played a significant role in shaping the direction and success of multiple high-profile organizations. Currently, she serves as the Content Team Lead at Quibi, where she leverages her expertise in content strategy to oversee the production and release of engaging and innovative short-form series designed for mobile viewing.
Before joining Quibi, Erica held several key positions that speak to her expansive skillset and collaborative spirit. As the Head of Development at Refinery29, Inc., Erica was instrumental in driving the company's content initiatives, focusing on producing rich and impactful storytelling that resonates with diverse audiences. Her work at Refinery29 underscored her commitment to empowering underrepresented voices in media, championing inclusive narratives that engage viewers across platforms.
Prior to her tenure at Refinery29, she excelled as Head of Development at Vox Media, Inc., where she led the development of distinctive digital content channels. Her ability to envision and implement compelling video strategies resulted in innovative programming that not only attracted viewers but also strengthened the brand's identity in the bustling digital landscape. Her experience at Vox Media allowed her to work alongside talented professionals and refine her leadership abilities, further enhancing her reputation in the media sector.
Erica's career also includes an impressive role as Executive Director of Digital Content at FremantleMedia, an organization renowned for its global entertainment properties. In this capacity, she directed various digital content initiatives, encompassing everything from concept development to execution. Her strategic foresight enabled FremantleMedia to expand its digital footprint, ensuring its offerings remained relevant and engaging in a rapidly evolving marketplace.
Additionally, she served as Senior Manager of Digital & TV Development at Shine America and Coordinator to industry veterans Howard Owens and Eden Gaha at Reveille. These positions provided Erica with a strong foundation in content production and project management, allowing her to develop and nurture relationships with top creators, talent, and executives in the industry.
Erica's journey began as an Executive Assistant to renowned figures such as Deborah Schindler at Sony Pictures Entertainment and Arnold Kopelson at Kopelson Entertainment. These early experiences provided her with invaluable insights into the entertainment industry while honing her organizational skills and attention to detail. Moreover, her position as an Assistant in the Talent Department at WME laid the groundwork for her to foster connections with influential talent, a network she continues to utilize effectively in her career.
Education and Achievements
Erica's educational background is equally impressive, having graduated with a Bachelor of Science (BS) degree in Film, Cinema, and Video Studies from Boston University. This academic foundation empowered her to cultivate a strong understanding of visual storytelling, the mechanics of film production, and the evolving dynamics of the entertainment industry. Her studies at Boston University enriched her perspective and equipped her with essential skills that have been pivotal in her career journey.
Throughout her career, Erica has been recognized for her outstanding contributions to content development and digital strategy. Her collaborative projects have garnered critical acclaim, showcasing her ability to combine creative vision with strategic execution. As a leader, Erica fosters a culture of collaboration, encouraging her teams to push the envelope of storytelling and innovate within the digital space. Her passion for the industry continues to fuel her ambition, inspiring the next generation of content creators and executives.
Achievements
Erica Winograd's career epistles a continuous evolution within the ever-changing landscape of digital media and entertainment. From her strategic leadership roles to her commitment to fostering diversity in storytelling, she has consistently left a mark not only in the organizations she has worked with but also in the broader industry. As she currently leads the content strategy at Quibi, Erica remains dedicated to pushing creative boundaries and exploring new ways to engage audiences, ensuring that her contributions resonate through the industry for years to come.
