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Erich Joachimsthaler

Passion for brands, digital ecosystems and how platform businesses create shared and future value

Erich Joachimsthaler is the Founder and CEO of Vivaldi, a strategic business transformation firm, focusing on brand, innovation, and growth. He is a prolific author with several best-selling books and over 100 articles.

Erich's expertise lies in studying the impact of technology on customers from a demand-first perspective. He collaborates closely with senior executives within companies to drive business transformation.

Having a rich academic background, Erich was a faculty member at various business schools in Europe and the U.S. He is renowned for his pioneering work in branding, including brand leadership models, brand equity, strategy, and portfolio optimization.

Erich co-authored the 'Branded House vs. House of Brands' model, aiding companies in optimizing their brand and product portfolios. In recent years, his research has delved into network effects and exponential technologies, focusing on platform business strategies.

Erich's latest book, 'The Interaction Field: The Revolutionary New Way to Create Shared Value for Companies, Customers, and Society,' will be released on September 15, 2020. The book emphasizes the importance of collaboration, participation, and engagement for businesses to thrive in the modern competitive landscape.

Embracing the Interaction Field model, companies can foster data exchanges among diverse stakeholders, including customers, suppliers, developers, regulators, and even competitors. By collectively addressing industry-wide challenges, businesses can create shared value and ensure long-term growth and sustainability.

Erich advocates for a paradigm shift towards focusing on interactions over transactions and stresses the significance of value creation for all stakeholders. His vision underscores the crucial role of businesses in addressing both present-day and future societal and economic challenges to remain resilient and prosperous.

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Location

New York, New York