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Erick Brownstein

Shareability Adolescent

El Presidente / Chief Strategy Officer @Shareability_ ...and Advocate for class clowns.

Highlights

Jul 26 · linkedin

For all the creators...a reminder that creation > criticism.

Thanks to Tim Ferriss for the inspiration from his 5 Bullet Friday newsletter! #Ratatouille #AntonEgo #TimFerriss

Jul 25 · linkedin

Kamala IS brand. “Kamala IS brat” And she’s ensuring voters hit the polls like rom-pom-pom-pom!

A Slack conversation sparked at Shareability when Kamala embraced Charli XCX’s “Kamala IS brat” Tweet. It started with the question, “Does Kamala x Charli XCX signify a new era in brand safety, or is this just a one-off exception?”

Our team debated how brands typically avoid engaging with artists who are open about drug use, unpredictable on social media, and use profanity. (Kamala’s team cleverly “replied” to the tweet by changing her backdrop to brat green).

The Guardian noted, “Her most culturally powerful endorsement may have come from a single tweet.”

By leaning into cultural moments like brat summer and Chappell Roan’s “Feminomenon” with a recent TikTok, Kamala and the Democratic Party are making her brand more appealing to younger generations while minimizing the risk of upsetting older ones, who might not fully grasp the context.

Kamala’s team can embrace trending moments with less risk because they did not initiate the connection. They trust that people are savvy and TikTok-literate enough to understand that Kamala doesn’t endorse everything Charli XCX says or does.

So, is it a one-off exception or a new era?

Most of our team believes it’s the latter, signaling a significant shift in brand safety strategy.

Thanks for the sparkly conversation James Rochon Boyle Monique Montagnese Mary Kate Byrne Aschdin Fink Jared Eichmann Derek Baynham James Alexander

#kamala #kamalaharris #brandsafety #charlixcx #ChappellRoan #sexdrugsandrockandroll

Related Questions

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Erick  Brownstein
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Experience

Shareability Adolescent
Strategic Advisor at Adolescent

Education

William Penn Charter School
Bachelor Of Arts In Economics, Duke University

Location

Santa Monica, California, United States