Suggestions
Erik Ayers
CEO | My Focus: SaaS and Services to Help You Collect Stakeholder Impact Stories and More Meaningful Testimonials | Seeking Underdog Brands, Open Minds and Perfect Waves.
Erik Ayers is a seasoned marketing professional currently serving as the Marketing Advisor at BLUME, a company focused on helping emerging technology firms scale effectively. His role involves leveraging his extensive experience in marketing and organizational strategy to guide the company's strategic initiatives.23
Previously, Ayers was the Founder and CTO of GoodSeeker, where he utilized over 20 years of experience in B2B marketing and recruiting to help organizations harness the power of storytelling for growth. His work at GoodSeeker emphasized creating platforms that enable companies and nonprofits to share impactful stories that resonate with their audiences.134
Ayers has a strong background in marketing strategy, having worked with notable firms such as PwC and MorganFranklin, which adds to his credibility in the field. His focus on storytelling and impact-driven marketing aligns with current trends in digital marketing, where authentic narratives are crucial for engagement.124
Highlights
🌟 Building a Truly Unified Team: Connecting Sales to Company Values
Fostering a sense of unity and purpose within a company is more crucial than ever. I wanted to just share some ideas for using impact stories as a way to engage every team member, especially those in sales, with the core values of your organization.
Enhanced Engagement: When sales teams deeply understand and resonate with the company's mission and values, engagement levels soar.
Customer Connection: Sales professionals who embody company values naturally build stronger, more authentic relationships with customers.
Cohesive Culture: Integrating values into every role ensures that the company culture is consistent and strong across all departments.
Let's remember that every role plays a pivotal part in carrying our company values forward. 🌍🤝 When we all move in sync with our organization's mission, we create a powerful wave of engagement and success.
Have you seen or implemented strategies that effectively connect teams to company values? Share your insights in the comments!
#TeamUnity #CompanyValues #SalesEngagement #CorporateCulture #Leadership #EmployeeEngagement
I'm asked often about different ways to use GoodSeeker. Building a story bank to support L&D is a great one. Wanted to provide a few of the reasons why it's such a good fit, like (#1 make learning sticky), as well as a few easy ways to embed story collecting into your existing L&D lifecycle, like (#4 collect "new skills applied" success stories after training programs). Would love to hear from L&D practitioners who have had success with this. #continuouslearning #learninganddevelopment #L&D #companyvalues #learningtools #employeedevelopment #ISO30401
