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Erik Bogsnes

Associate Director - Global Media Partnerships at Dentsu Aegis Network

Erik Bogsnes is an experienced professional focused on ensuring agencies utilize optimal tools and strategies to accomplish their goals. With a background in data analytics, insights, and research, Erik excels in identifying valuable products and ideas. He holds an MSc. in Management from BPP University College, a BSc. in Psychology from Durham University, and has studied Managerial Accountancy and Macroeconomics at Copenhagen Business School.

Erik has held key roles at prominent organizations, including his current position as Associate Director of Global Media Partnerships at Dentsu Aegis Network. Previously, he served as a Product Manager and Insight Manager at the same company, as well as in analytical roles at Carat and Camelot. Erik's expertise lies in developing new products and modifying existing ones, with a strong emphasis on research and analysis.

Highlights

Jun 26 · linkedin

Attention isn't everything - but it affects everything.

The goal of your advertising has always been to drive some kind of result, measured using the best information available.

I wrote a piece on how the essentials of media planning and buying are still the same, and that attention is simply the new 'best information available'.

Here are three strategies for driving outcomes, using attention:

https://lnkd.in/eNfH-rdd

Lumen Research Ltd

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Erik Bogsnes
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Location

London, United Kingdom