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Erik Lavoie
Partner at VICE and Head of Business Development and Growth at VIRTUE Americas.
Professional Background
Erik Lavoie is a prominent professional in the creative and media industries, prominently recognized for his expertise in growth strategies and business development. Currently, Erik serves as a Partner at VICE Media and as the Chief Growth Officer of VIRTUE Worldwide. His professional journey has been marked by an unwavering commitment to expanding agency portfolios and enhancing client partnerships on a global scale. In his current role, he is pivotal in spearheading the creative agency business expansion, alongside leading the innovative Global Partner Team at VICE. Erik’s extensive tenure with VICE Media spans various crucial positions, allowing him to cultivate a robust understanding of the media landscape and develop essential strategies that drive growth and creativity.
The depth of Erik's experience is showcased through his previous roles, including the VP of Growth and Business Development at VIRTUE Worldwide, where he significantly contributed to the agency's strategic direction and revenue generation initiatives. Erik has held numerous leadership positions at VICE Media over his time with the company, influencing various facets of operations as he transitioned from Sales/Operations to becoming an Associate Publisher and then an SVP of Business Development and Partnerships. His ascension within VICE Media illustrates his adept capacity to drive results and foster innovation in a competitive environment.
Education and Achievements
Erik's educational background lays a solid foundation for his career path. He completed his high school studies at Lycee Canadien En France, followed by additional studies at Augustin Norbert Morin. Further advancing his understanding of marketing and business, Erik pursued a Mini MBA in Marketing at Marketing Week, led by the esteemed Mark Ritson. This specialized program sharpened his marketing acumen and strategic thinking, greatly benefiting his contributions in professional settings.
Erik holds a Bachelor of Commerce (B.Com.) degree in Advertising from Concordia University, which provided him with a thorough knowledge of advertising principles, media strategies, and consumer behavior. This academic groundwork, combined with real-world experience, has equipped him with the skills necessary to excel in his roles at VICE Media and beyond.
Notable Achievements
Erik Lavoie has garnered significant achievements throughout his career, with numerous milestones reflecting his dedication and talent. At VICE Media, Erik's innovative approaches and business strategies have transformed the agency's growth trajectory. His leadership in establishing the Global Partner Team stands out as a pivotal achievement, designed to enhance collaborative opportunities and client relationships. The expansion of VIRTUE Worldwide under Erik's guidance reflects his commitment to fostering creativity and delivering value to clients.
Outside the boardroom, Erik enjoys biking, indulging in culinary experiences, and exploring new travel destinations—a passion that reflects his vibrant personality and zest for life. His love for biking not only speaks to his active lifestyle but also fosters a sense of community and adventure, traits that resonate with the values of teamwork and exploration in the creative industry.
