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Erik McMillan

CEO at Genemco

Erik McMillan is a seasoned entrepreneur and the CEO of Genemco, a Texas-based company specializing in technology solutions for the retail, CPG, and e-commerce sectors.

With a strong background in launching successful ventures, McMillan founded Shelfbucks, a pioneer in utilizing Bluetooth Low Energy (BLE) and Near Field Communications (NFC) technologies for retail optimization. The platform gained recognition in the industry and secured substantial financing, propelling its growth globally.

Before Shelfbucks, McMillan established and later sold BestFit Mobile, renowned for creating mobile loyalty programs that significantly impacted retail sales. His entrepreneurial journey also includes founding and selling ProAce Technology Services, focusing on sophisticated online customer data systems and scalable web software solutions for major retailers and brands.

An alumnus of the University of Texas at Austin, McMillan holds degrees in Management Information Systems and Technology Economics. His expertise has been instrumental in shaping the retail and technology landscape, making him a sought-after speaker at industry events.

Erik McMillan's leadership at Genemco has solidified the company as a global leader in pre-owned industrial ammonia refrigeration and freezing equipment. His commitment to innovation and optimization continues to drive Genemco's success in serving thousands of customers worldwide.

Erik McMillan
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Location

Austin, Texas Metropolitan Area