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Erik van Bergen

Orchestrating superior customer experiences

Erik van Bergen is a seasoned professional in customer experience and design, currently serving as VP, Senior CX Architect at Citizens since April 2021.1 With a career spanning over two decades, he has developed expertise in orchestrating superior customer experiences across various industries.1

Career Highlights

  • Current Role: VP, Senior CX Architect at Citizens (April 2021 - Present)1
  • Previous Positions:
    • Lead Customer Experience Journey Designer at Wells Fargo (June 2019 - March 2021)1
    • Innovation Consultant at CompuCom (June 2018 - June 2019)1
    • Service Design Consultant at Wells Fargo (September 2016 - June 2018)1

Education and Skills

Erik holds a Master's degree in Strategic Product Design from Delft University of Technology and a BFA in Industrial Design from Carnegie Mellon University.3 His skill set includes:

  • Design thinking
  • Service design
  • Customer experience strategy
  • Innovation consulting
  • Industrial design

Professional Approach

Erik approaches user experience problems holistically, considering both interaction points and the ecosystems that influence them.1 He is known for his ability to uncover insights through research, design thinking, and multidisciplinary teamwork.1

Notable Projects

Erik has been involved in various significant projects throughout his career, including:

  • Leading research into customer experiences with biometric authentication at Wells Fargo3
  • Developing best practices and a library of actionable experience outputs for use across organizations1
  • Participating in the creation of "Design the New Business" documentary, recognized by Forbes as a "Must-See Design Documentary"1

Erik van Bergen's LinkedIn profile can be found at linkedin.com/in/erikvanbergen.2

Related Questions

What are some of the key projects Erik van Bergen has led at Citizens?
How did Erik van Bergen transition from industrial design to customer experience architecture?
What innovative strategies has Erik van Bergen implemented at Wells Fargo?
Can you provide examples of Erik van Bergen's work in service design?
What challenges has Erik van Bergen faced in his career, and how did he overcome them?
Erik van Bergen
Erik van Bergen, photo 1
Erik van Bergen, photo 2
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Location

Charlotte Metro