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Erika Eliasson
Fintech Executive/Board Professional/Senior Advisor
Erika Eliasson is a prominent figure in the fintech and blockchain sectors, currently serving as a Senior Advisor at Kreab Worldwide, a well-known public relations and public affairs firm. She has an extensive background in finance, having previously held significant roles including CEO of Goobit, a blockchain and cryptocurrency company, and Deputy CEO of Lendify, a peer-to-peer lending platform.
Professional Background
- Education: Erika holds a Master of Science degree, which she completed between 1997 and 2002.
- Career Path: She began her career in traditional banking at Erik Penser Bank and later worked for Evli, a Finnish investment bank, and Lindorff (now Intrum), focusing on credit services. Her transition to fintech began in 2015 when she sought to engage with innovative business models rather than traditional finance.13
- Leadership Roles: In addition to her advisory role at Kreab, she is the Chairwoman of the Swedish FinTech Association and the Wellstreet Fintech Board, reflecting her influence in advocating for gender balance and innovation within the industry. She also serves on the Board of Kameo Sweden, which focuses on crowdfunded loans in real estate.12
Contributions to Fintech
Eliasson has been active in promoting dialogue between fintech companies and regulators, emphasizing the need for education around new business models in the financial sector. She has expressed that understanding from decision-makers is crucial for the growth of fintech innovations.12
Overall, Erika Eliasson's career exemplifies a blend of traditional finance expertise with a strong commitment to advancing the fintech landscape, particularly through leadership roles that advocate for both innovation and gender equality in the industry.
