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Erika Fugiwara
Executiva de Marketing, Digital & Comunicação - CX e UX - B2B e B2C
Erika Fugiwara is a senior Marketing executive with a career spanning the Retail, Construction, Consumer Goods, and Fashion sectors.
She has comprehensive leadership experience in branding, communication, trade marketing, visual merchandising, PR, employee engagement, digital channel management, CRM, loyalty programs, e-commerce, KPI analysis, lead generation, customer journey, and experience management (CX and UX).
Her expertise lies in agile methodologies development, 360-degree strategic planning and implementation both online and offline.
Erika has a strong background in the digital landscape, including e-commerce, social media integration, marketplace strategies, and performance monitoring encompassing follower metrics, views, conversions, average order value, influencer collaborations, and engagement content.
She is customer-centric with a profound understanding of customer lifecycle, data-driven strategies, and insights.
Erika excels in leading digital transformation projects involving Big Data, AI, Analytics, cognitive communication, 3D and 4D projections, omnichannel structures, live marketing, performance marketing, dynamic creative platforms for personalized communication, private label launches, corporate culture, purpose-driven initiatives, in-store experiences, among others.
She is skilled at communicating with top management and stakeholders, delivering innovative solutions, presenting results, driving business innovation and strategies to strengthen brand positioning, enhance corporate reputation, maximize outcomes, and create value.
Erika is adept at managing and mentoring high-performance multidisciplinary teams with a generalist approach, a systematic and analytical mindset, a hands-on and entrepreneurial profile.
She is renowned for her ability to deliver cutting-edge solutions, earning multiple international and national awards.
Erika Fugiwara's educational background includes specialization in Branding and Digital from Fundação Getulio Vargas, an MBA in Real Estate Market Management from Fundação Armando Alvares Penteado, a postgraduate degree in Marketing from Escola Superior de Propaganda e Marketing, an Extension Program in Advertising from UCLA Extension, and a bachelor's degree in Economics from Pontifícia Universidade Católica de São Paulo.
Her professional experience includes working as a Branding, Marketing, Digital, CX, E-commerce, Social Media, CRM, and Loyalty Consultant at All Trends, previously holding positions like Head of Marketing at Supermercados Mambo, Senior Manager of Institutional Marketing, Communication, and Innovation at Gafisa, Marketing Manager at Gafisa, Senior Marketing Analyst and Coordinator at Gafisa, Coordinator of Marketing and Corporate Events at EBS, and Marketing Analyst and Coordinator at Midia Grupo.
