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Erika Lam

Director, Brand PR

Erika Lam is the Director of Brand PR and Influence at Bacardi, a position she has held since August 2021. In this role, she is responsible for overseeing public relations and influencer strategies for Bacardi's brands, including BACARDI Rum and Bombay Sapphire.

Professional Background

Before joining Bacardi, Lam served as Vice President at Harrison & Shriftman from February 2019 to August 2021, and she was previously a Senior Director at the same agency. Her career also includes significant experience at Weber Shandwick, where she held the positions of Director and Manager from 2015 to 2017. Earlier in her career, she worked at Ketchum as an Account Supervisor and Fellow from 2010 to 2015.

Education

Erika Lam graduated from Boston University, where she completed her studies between 2006 and 2010.1

Highlights

Mar 7 · linkedin

Thrilled to officially welcome back Roberto Ramirez Laverde! Opening a new and exciting chapter for BACARDĺ rum.

Apr 23 · linkedin

Love this article about the reopening of "third spaces" (home being first space and work being second space). “'Third spaces' like coffeeshops, gyms and libraries are critical for building community ties and boosting social cohesion. What happens when they almost disappear for more than a year?"

Related Questions

What are some of Erika Lam's notable achievements at Bacardi?
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What is Erika Lam's educational background?
Erika Lam
Erika Lam, photo 1
Erika Lam, photo 2
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Experience

Director, Brand PR and Influence at Bacardi (August 2021 - Present)
Vice President at Harrison & Shriftman (February 2019 - August 2021); Senior Director at Harrison & Shriftman (November 2017 - January 2019); Director at Weber Shandwick (February 2016 - November 2017 at Ketchum (June 2009 - August 2009)

Education

Boston University (2006 - 2010)

Location

Washington, District of Columbia, United States