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Erin Lanuti

Global Marketing Officer - Digital Transformation Executive - Integrator - Brand Cultivator - Board Member

Erin B. Lanuti is an accomplished integrated brand marketer recognized with prestigious awards like Executive of the Year and Digital 40 over 40 for her outstanding achievements in the industry.

With a background in delivering performance for global clients, Erin excels in providing strategic counsel to C-suite executives and executing award-winning integrated marketing programs.

Her career highlights include working on innovative campaigns such as walking penguins down 5th Avenue for Barnum's Animal Crackers and pairing the Muppets with the White House national tree lighting for fire safety awareness.

Erin's expertise lies in leveraging earned influence alongside paid and owned media to create seamless marketing strategies that drive cross-channel collaboration and enhanced consumer experiences.

In her role as Performics Global Performance Solutions Officer, Erin focuses on driving organic growth and standardizing products and services, leading to the development of a new global performance marketing suite of solutions.

She has also spearheaded the creation of a global training curriculum accessible to all employees and established globally distributed hubs to ensure consistent execution, resulting in a significant increase in opportunities within a short timeframe.

Additionally, Erin serves as a strategic counselor to top global accounts, promoting performance media adoption and growth within the organization.

Erin Lanuti holds a Bachelor of Arts in Public Affairs from American University and has been associated with esteemed organizations such as Omnicom Public Relations Group, Performics, MSLGROUP, Blink Entertainment, LLC, Nike Communications, Manning, Selvage & Lee, and Burson-Marsteller.

Her vast experience across various roles and companies has honed her skills in brand marketing, performance solutions, influence strategies, and cross-channel collaboration.

Erin's passion for innovation and commitment to delivering exceptional results make her a standout professional in the marketing industry.

Erin Lanuti
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Location

Greater New York City Area