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Erin Dwyer

Erin Dwyer is a professional with a strong background in digital marketing and e-commerce.

Currently serving as the Vice President of Digital at OUAI Haircare, Erin holds a key leadership position in the beauty industry.

With a focus on digital strategies, Erin Dwyer brings a wealth of experience and expertise to drive online growth and brand visibility.

Her role involves overseeing various digital initiatives, enhancing customer engagement, and optimizing the online presence of the company.

Erin's contributions play a vital role in shaping the digital landscape of OUAI Haircare and ensuring its competitive edge in the market.

Highlights

Jun 4 · linkedin

countdown to instagram dying off has just sped up.... there is a constant battle between consumer experience and revenue/share holder value. Ultimately you can't have the latter without the first and it's a very tricky balance.

Something that existed pre-social media was the concept of Ad Inventory... there were only so many ads during the American Idol premiere, and then subsequently different ad inventory for syndication, etc. It created a curated ad experience, strategic planning, etc. With infinite ad placements on infinite scrolling do we really think forcing people to watch ads is going to bode well for the relationship with the brand paying for the ad? will they limit the number of these a user has to experience in a day ?

Feb 17 · linkedin

There is an imminent talent drain coming as massive numbers of boomers retire in the coming years. Embracing the longer lifespans we are experiencing also means facing ageism and how it plays a role in hiring, development and mitigating the talent gap we are facing. I'm thrilled to see the beauty industry at the forefront of this with L’Oréal’s “L’Oréal for all generations” #ageism #inclusivity #diversityandinclusion #beautyindustry #Lorealforallgenerations

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Location

Newport Beach, California