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Erin Dwyer

Marketing and Business Executive with a Passion for Digital

Erin Dwyer is a dynamic marketing executive with over 20 years of experience in digital marketing, strategy, product management, and technology.

She has worked in various industries including Entertainment, CPG, Beauty/Wellness, Software, Gaming, and Technology, showcasing her versatility and adaptability.

Erin is known for her expertise in Brand Development, Brand Strategy, Strategic Digital Marketing Plans, ROI And Data-Driven Campaigns, Product and Brand Launches, Business Development, and Consumer Retention.

Her leadership skills and excellent communication abilities have been recognized throughout her career, making her a strong team player and leader.

Erin Dwyer's educational background includes studying BS and Organizational Communication, Learning, and Design at Ithaca College.

She has held key positions such as Chief Marketing Officer at MATTER OF FACT, Vice President of Digital at OUAI Haircare and Drunk Elephant, and Chief Marketing Officer at LÍLLÉbaby, among others.

Her professional journey also includes roles like Strategic Consultant at Self Employed, SVP of Global Ecommerce, Social, and Digital Marketing at Haven Beauty, and Executive Director of Digital Marketing at Starz.

Erin has also worked at organizations like SheEO™ Inc, The Marketing Arm, Emergent Game Tech, Ultimate Blackjack Tour, WONGDOODY, DDB, and JWT, showcasing her diverse experience and expertise in the field.

Highlights

Jun 4 · linkedin

countdown to instagram dying off has just sped up.... there is a constant battle between consumer experience and revenue/share holder value. Ultimately you can't have the latter without the first and it's a very tricky balance.

Something that existed pre-social media was the concept of Ad Inventory... there were only so many ads during the American Idol premiere, and then subsequently different ad inventory for syndication, etc. It created a curated ad experience, strategic planning, etc. With infinite ad placements on infinite scrolling do we really think forcing people to watch ads is going to bode well for the relationship with the brand paying for the ad? will they limit the number of these a user has to experience in a day ?

Feb 17 · linkedin

There is an imminent talent drain coming as massive numbers of boomers retire in the coming years. Embracing the longer lifespans we are experiencing also means facing ageism and how it plays a role in hiring, development and mitigating the talent gap we are facing. I'm thrilled to see the beauty industry at the forefront of this with L’Oréal’s “L’Oréal for all generations” #ageism #inclusivity #diversityandinclusion #beautyindustry #Lorealforallgenerations

Erin Dwyer
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Location

Newport Beach, California, United States