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Erin Falwell

Director, CRO & Retention Marketing

Erin Falwell is a seasoned marketing professional currently serving as the Director of CRO (Conversion Rate Optimization) & Retention Marketing at EmazingGroup, which encompasses the brands INTO THE AM and iHeartRaves.1 Her career trajectory in the digital marketing and e-commerce space is notable:

Professional Experience

Current Role:

  • Director, CRO & Retention Marketing at EmazingGroup (April 2023 - Present)1

Previous Positions at EmazingGroup:

  • Senior Manager, CRO & Retention Marketing (November 2021 - April 2023)1

In her role at EmazingGroup, Erin:

  • Leads site/ecom and email/SMS departments
  • Oversees site enhancements and conversion rate optimization
  • Manages Shopify 2.0 transitions
  • Implements A/B testing programs
  • Oversees email marketing and SMS campaigns
  • Manages a team of four direct reports1

Prior Experience

Erin's background includes roles at well-known brands in the beauty and fashion industry:

  • Assistant Manager Site Marketing at Tarte Cosmetics (2017-2019)
  • Digital and Ecommerce Marketing Manager at Mirenesse Cosmetics (2017)
  • Web & Email Coordinator at Marc Jacobs (2014-2015)1

Skills and Expertise

Throughout her career, Erin has developed expertise in:

  • E-commerce platforms (Shopify, Magento)
  • Analytics tools (Google Analytics)
  • Email marketing
  • Social media management
  • Brand strategy and development
  • Conversion rate optimization1

Company Information

EmazingGroup, where Erin currently works, is an e-commerce company based in Anaheim, CA. Founded in 2010, it focuses on passion-driven consumer lifestyle brands, particularly in the festival fashion and apparel sectors through its brands iHeartRaves and INTO THE AM.2

Erin Falwell's diverse experience in digital marketing, coupled with her current leadership role at EmazingGroup, positions her as a key figure in the company's e-commerce and marketing strategies.

Related Questions

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How did Erin Falwell transition from jewelry retail to digital marketing?
What strategies has Erin Falwell implemented for email marketing at EmazingGroup?
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What challenges has Erin Falwell faced in her role at EmazingGroup?
Erin Falwell
Erin Falwell, photo 1
Erin Falwell, photo 2
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Location

United States