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Erin Gordon

🏆Fast 50 Award Winner in Jax | 💼 CEO | ✨ Marketing Maven

Erin Gordon is the CEO of Fisher Agency, a prominent design and advertising firm based in Jacksonville, Florida. She acquired majority ownership of the agency in 2022, marking a significant transition for the company that was founded in 1989 by Mary Fisher. This transition is part of a broader plan to ensure the agency's future and maintain its legacy of service to clients.1

Professional Background

Gordon has been with Fisher Agency since 2016 and became a partner in 2020. Under her leadership, the agency has expanded its capabilities as a full-service marketing firm, offering services such as lead generation, website development, and digital marketing strategies. She has built a team of 22 experts dedicated to delivering results-focused creative campaigns.12

Education and Certifications

Erin holds a Bachelor of Science degree in Communications with a focus on Advertising from the University of North Florida, as well as an Associate of Science degree in Computer Information Science from Florida State College at Jacksonville. She is also Google AdWords certified and has received various accolades, including recognition as one of Jacksonville's "40 Under 40" top professionals.2

Vision and Impact

Gordon emphasizes the importance of mentorship and ongoing education within her team, fostering a positive workplace culture while driving innovation in marketing strategies. Her leadership aims to uphold the agency's reputation for excellence in various sectors, including healthcare and hospitality marketing.12

Highlights

Jul 19 · linkedin

I had so much fun at the Women Business Owners of North Florida Boss Lady Summer Social! There is nothing better than getting to shop, network, and party with so many amazing women owned businesses.

I may have spent too much money on awesome gifts for myself, but my heart is full and I am so proud of all these sponsors, vendors, and businesses that braved the storm to support one another.

This event brought together our partners at Jacksonville Women's Business Center, Ladies Executive Golf Society, & Small Business Development Center at UNF !

Can't wait to see you all at the Women Business Owners Fall Retreat 2024!

Special thanks to Allison and team at Casa Marina Hotel & Restaurant for making this event a reality. We appreciate your support.

Jul 3 · linkedin

This is my friend Lindsay, and today I support her protest. As the CEO of a Branding & Marketing Agency, we often get Request For Proposals. These RFPs require us to do FREE work as a sales pitch.

As a principle, I refuse to apply for an RFP that requires us to do free work. Why?

Because it is not as easy as it looks. Many study for years to perfect their craft, and it takes hundreds of hours and multiple people to develop great design and advertising.

We often hear, "It only took 15 minutes," Why did you charge so much? The answer is that it took us DECADES to know how to do something in 15 minutes.

It is disrespectful to creatives to insinuate that we should charge less when it isn't something everyone can do. Most of us have multiple degrees, decades of experience, and are considered experts in our fields.

You wouldn't ask a construction company to build a prototype for free. You wouldn't ask a lawyer to charge less to get you out of jail. Don't ask creatives to charge less or do free work to help build your business's branding and marketing that makes millions.

If you want someone that charges less, you are welcome to choose those options but don't expect the same quality, efficiency, results, and standards that we have.

#publicserviceannouncement #creative

Related Questions

What inspired Erin Gordon to transition from a case manager to a CEO in the advertising industry?
How has Erin Gordon's leadership style impacted Fisher Agency's growth and culture?
What are some of the key projects Erin Gordon has overseen at Fisher Agency?
How did Erin Gordon's background in digital marketing influence her approach to advertising?
What challenges did Erin Gordon face when acquiring majority ownership of Fisher Agency?
Erin Gordon
Erin Gordon, photo 1
Erin Gordon, photo 2
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Location

Metro Jacksonville