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Erin Joyce
Creative Strategy Lead, Americas at Twitch
Erin Joyce is a seasoned creative marketing leader with extensive experience in the digital content and advertising sectors. She is currently the Creative Strategy Lead for the Americas at Twitch, a position she held from May 2020 until July 2022. In this role, she was instrumental in building and leading a creative pitch team that grew to 24 members across four countries, focusing on developing innovative marketing strategies for brands using the Twitch platform.14
Professional Background
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Twitch: As the Creative Strategy Lead, Erin led a team responsible for ideating and executing insight-driven global campaigns that spanned various advertising verticals, contributing significantly to Twitch's revenue growth.13 Prior to her role as Lead for the Americas, she served as the Creative Strategy Lead for the East Coast from May 2018 to May 2020.1
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Google: Before her tenure at Twitch, Erin was the Global Creative Lead and Head of the Americas at Google, where she managed a team focused on enhancing creative effectiveness for major advertisers. Her work involved educating clients about performance marketing best practices.12
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Showtime Networks: Erin also has a rich background at Showtime, where she served as Creative Director of Multiplatform Content. There, she developed digital extensions for popular TV series and led various innovative content initiatives.12
Education and Recognition
Erin holds an M.S. in Media Innovation from Ithaca College and a B.S. in Marketing from Fairfield University. Her work has garnered multiple industry awards, including recognition from the Cannes Lions, Clio Awards, and the Shorty Awards.124
Current Role
As of October 2023, Erin has transitioned to Grey, where she serves as Head of Social. In this capacity, she continues to leverage her extensive experience in digital content creation and strategy to drive impactful social campaigns for clients.45
Highlights
I have two new roles open on my team at Grey.
Creative Director, Social Content: https://lnkd.in/eydVze2y
Ideal candidate is from a publisher, brand or platform. Looking for a senior multi-skill video creative who has experience concepting and executing native social content series and leading a team of content creators.
Director, Social Media: https://lnkd.in/ek3qzGEM
Calling senior social professionals who have earned their stripes in Community Management and now want to lead a team and oversee social media efforts on a very exciting client!
