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Erin McCaffrey Nenadich
Corporate, Executive and Crisis Communications
Erin McCaffrey Nenadich is a professional in the field of corporate, executive, and crisis communications.1 She is currently associated with EMN Consulting and has a background in communications and brand strategy.1
Professional Experience
Erin has been involved in various aspects of communications and brand management:
Sustainability and Corporate Purpose:: She has shown interest in sustainability initiatives and corporate purpose. Erin was involved with BPCM's work in sustainability, which inspired her to broaden her focus to include Corporate Purpose.5
Automotive Industry:: In December 2022, Erin announced that BPCM had been chosen as the Agency of Record in the US by Volkswagen AG to represent Volkswagen of America.7
Beauty Industry:: Erin has shared insights about the makeup industry, particularly regarding the impact of brands like Glossier on changing the makeup landscape.3
Volunteer Work and Appointments
Erin is also involved in community service and environmental conservation:
- In August 2022, she was appointed to the Town of North Castle's Conservation Board, a volunteer position. This board serves to protect and preserve the town's natural resources.6
Areas of Interest
Erin demonstrates a keen interest in several areas:
- Accessibility and inclusive design
- Sustainability and corporate social responsibility
- Brand strategy and innovation
- Environmental conservation
Her LinkedIn posts reflect engagement with topics such as disability inclusion, social impact, and the evolving landscape of various industries including beauty and automotive.234
Highlights
New Client Alert Gen Z is quite literally up in smoke with the e-cigarette market predicted to grow nearly 30% by 2030. There are now more vices & devices available to consume nicotine than ever before, yet quitting aides remain unchanged.
Blip is the first culturally relevant Nicotine Replacement Therapy brand, from the founders of Starface and Julie. The brand is making quitting and controlling (your intake) cool by turning medicine into branded lifestyle tools. Blip shows up where vapers + smokers actually are-digitally, socially and IRL.
Early September will see Blip roll out into a major national retailer with thousands of locations.
Nicotine has thankfully not been a part of my story but it surrounded me growing up. My grandmother died of smoking related COPD and both my parents used to smoke, I mean it was the 80’s. I remember my Dad chewing Nicorette constantly the several times he tried to quit before I asked him to quit as my 18th birthday gift. I wish there had been other supports I could have offered him to help him. Pretty amped to be working with Julie Schott, Brian Bordainick and Katie Beck Sutler on Blip.
Sometimes the PR stars align and when they do, you get this fantastic story by Elizabeth Segran, Ph.D. on Glossier's incredible partnership with Project Backboard to refurbish the courts in Tompkins Square Park, an extension of Glossier's long-standing relationship with the WNBA. Congratulations Kyle Leahy Veronika Ullmer and Roya Shariat! BPCM.
