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Erin McDonough

Vice President, Global Strategy and Insights, Paramount

Erin McDonough serves as a Creative Council Member at the Advertising Research Foundation (ARF), a position she has held since March 2023. In addition to her role at ARF, she is also the Vice President of Global Strategy and Insights at Paramount Pictures, where she contributes to shaping strategic initiatives within the company.12

Background and Education

Erin McDonough graduated with a Bachelor of Arts (B.A.) from Yale University, which has equipped her with a strong foundation in both creative and analytical skills essential for her roles in the advertising and media industries.12

Professional Experience

  • Advertising Research Foundation (ARF): As a Creative Council Member, Erin participates in discussions and initiatives aimed at advancing the understanding of advertising effectiveness and research methodologies.
  • Paramount Pictures: In her capacity as Vice President, she focuses on global strategy and insights, influencing the company's direction in a competitive media landscape.

Erin's professional journey reflects a commitment to innovation in advertising and media, leveraging her educational background and experience to drive impactful strategies.

Highlights

Apr 23 · linkedin

Passionate about the future of film? Come join the Strategy and Insights team at Paramount. I'm hiring a Manager who can help grow our team of researchers and creative strategists. Details and link to apply below.

Mar 13 · linkedin

Thrilled to have joined Swayable's James Slezak and Tatenda Musapatike at #sxsw to discuss the power of insights in storytelling and marketing.

Also, a huge thank you to Brand Innovators for the invitation to join an incredible group of female marketing leaders onstage at their Austin summit – perfectly timed for international women's day. Thanks to everyone who attended and contributed to the conversations! Christina Collins Beverly Jackson SUSAN STEIN Brad Souva

Related Questions

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Erin McDonough
Erin McDonough, photo 1
Erin McDonough, photo 2
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Location

Los Angeles Metropolitan Area