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Erin O'Neill

Senior Website Marketing Manager @ Qualtrics

Erin O'Neill is a digital marketing leader currently working as the Global Website Marketing Manager at Qualtrics in the Salt Lake City Metropolitan Area.2 She has a background in website strategy and optimization, and is passionate about creating world-class customer experiences.2

Career at Qualtrics

Erin joined Qualtrics in July 2018 as a Product Specialist and has since progressed through various roles within the company2:

  1. Product Specialist (July 2018 - July 2019)
  2. Digital Marketing Specialist (July 2019 - October 2020)
  3. Global Head of Conversion Rate Optimization (October 2020 - October 2022)
  4. Manager, Website Marketing (October 2022 - Present)

During her time at Qualtrics, Erin has been instrumental in developing and managing the website conversion optimization program, leading to significant increases in testing velocity and pipeline growth.2

Education and Skills

Erin graduated from Penn State University with a Bachelor's degree in Statistics (B.S.) and Advertising (B.A.), achieving a GPA of 3.91/4.0.2 She has certifications in Conversational Marketing and Sales from Drift, as well as Google Analytics for Business.2

Personal Interests

Outside of work, Erin is an avid outdoor enthusiast, enjoying activities such as skiing, trail running, and biking in the mountains around Salt Lake City.12 She also has experience as a freelance photographer, with her work published in various magazines and publications.2

Erin values the thrill of challenging situations, whether it's making fresh ski turns at Snowbird or preparing the marketing team for major events.3 She appreciates working with down-to-earth, smart, and kind colleagues, finding it inspiring, motivating, and enjoyable.3

Highlights

Apr 22 · linkedin

At Qualtrics, we have a product for everyone. And I mean everyone.

As hard as our mighty homepage tries so hard to speak to every person and market every product, it won't always hit the mark 🤷🏼‍♀️ (otherwise we would have a 100% conversion rate and I would be jobless...)

The homepage is the gatetway to the user journey, and we've recently used it as an opportunity to not only share what Qualtrics is, but do the "heavy lifting" for our users to show them our recommended products based on their product and behavioral intent.

We used this intent and behavioral data to drive 160% increase in watch demo conversion rate for our customer experience audience.

Thanks Mutiny and 6sense for helping power the Qualtrics 🚀 and our digital innovation projects!

Jul 16 · linkedin

We're looking for a digital marketing analyst to join our fast-growing Digital Marketing team! 🤩

Great role for a data driven marketer willing to help challenge the status-quo and improve our qualtrics.com digital user experience through website optimization and experimentation.

Reach out with any questions! :)

#hiring #utahjobs #qualtricslife #qualtrics #siliconslopes #marketing #recruiting #websiteoptimization #abtesting #digitalmarketing #saasmarketing

Related Questions

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How did Erin transition from Pennsylvania to Utah for her career?
What specific skills does Erin bring to her role in website marketing?
How has Erin's background in Applied Statistics influenced her digital marketing strategies?
What are some of Erin's favorite hobbies and how do they influence her work?
Erin O'Neill
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Location

Salt Lake City Metropolitan Area