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Erin Potter

Design System Coalition Lead at Capital One

Erin Potter is a distinguished professional with an impressive journey in the field of design and its intersection with user experience, process facilitation, and human-centered design. With a passion for creating meaningful and impactful systems, Erin currently serves as the Design System Coalition Lead at Capital One, where she showcases her expertise by spearheading the development of a global, unified design system. This innovative endeavor aims to enhance the experiences of both designers and developers, allowing them to concentrate more on crafting exceptional customer experiences across an array of products. Erin's commitment to merging design with user-focused processes demonstrates her dedication to improving the overall workflow in her organization and delivering consistent and quality outcomes for users.

Erin's strong foundation in design and management is rooted in her extensive educational background. She studied Graphic Design during a semester abroad at The Glasgow School of Art, where she honed her artistic skills and deepened her understanding of visual communication. Erin also holds a Bachelor of Arts in Economics from the University of Virginia, which equips her with a unique perspective on the economic implications of design decisions and the importance of user-centric strategies. Further reinforcing her design credentials, Erin earned a Bachelor of Fine Arts in Communication Design from Virginia Commonwealth University, a program celebrated for its rigorous curriculum and commitment to producing innovative creatives. This rich educational journey has allowed Erin to blend her knowledge of design with an analytical approach, making her a leading force in her field.

Throughout her varied career, Erin has built a reputation for managing cross-functional teams, leading branding and visual design initiatives, and designing effective processes tailored to their needs. Her previous roles at Capital One have seen her excel as a Manager in Design in various capacities, including as Platform Lead and UX/UI Designer, where she further developed her skills in user experience and design systems. Erin has also made significant contributions through earlier positions held as Creative Director and Digital Creative Director at Punch - The Art of Impact, where her leadership in creative endeavors fostered impactful visual narratives. Notably, her experience as an adjunct faculty member at Virginia Commonwealth University highlights her dedication to sharing knowledge and fostering the next generation of designers. With a background that includes roles as Jr. Art Director at both Barber Martin Advertising and SB&A, Erin's career reflects a thoughtful progression through the advertising and design sectors, constantly accumulating knowledge and refining her craft. Through her journey, Erin Potter has consistently demonstrated her commitment to excellence in design while embracing a collaborative spirit to foster innovation and creativity in her teams.

Related Questions

How did Erin Potter's international study experience at The Glasgow School of Art influence her design approach?
What strategies does Erin Potter use to enhance collaboration between designers and developers within her design system initiatives?
In what ways has Erin Potter's background in economics shaped her perspective on design and user experience?
How has Erin Potter's leadership in cross-functional teams improved the overall creative processes at Capital One?
What are some key projects Erin Potter has undertaken as part of her role as Design System Coalition Lead at Capital One?
Erin Potter
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Location

Greater Richmond Region