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Erin Wike
Creative & Marketing Recruiter ~ Passionate about helping people find opportunities.
Professional Background
Erin Wike is a seasoned expert in the realm of marketing, advertising, and creative recruitment, with a remarkable career spanning nearly 15 years. Her extensive experience in these industries has led her to work with a diverse array of clients, including renowned names such as McDonald's, Kellogg's, General Mills, and Allstate, among others. Erin has cultivated a multifaceted skill set, mastering a wide range of promotional tactics that include sales and presentation materials, video production, digital marketing strategies, innovative events, engaging social media campaigns, and the development of user-friendly applications. This broad expertise allows her to navigate the dynamic landscape of marketing effectively, making her a sought-after resource for organizations looking to enhance their outreach and engagement strategies.
In addition to her marketing career, Erin has also taken on roles in education as a Creative and Marketing Recruiter, an Adjunct Instructor at Loyola University in Chicago, and a Career Coach & Lecturer at the McCombs School of Business. Here, she not only instructed but shaped the careers of aspiring professionals, using her passion for marketing and education to empower students and job seekers alike.
In 2014, Erin transitioned her career focus toward Career Services in Higher Education, where her dedication to helping others flourished. Her time at the McCombs School of Business solidified her status as a knowledgeable guide for students preparing to enter the workforce, as she shared practical insights and strategies to equip them for success in the job market.
Recently, Erin has returned to the recruitment landscape, combining her rich expertise as a marketing professional with her commitment to assisting job seekers. She is now leveraging her experience to aid professionals in honing their job search materials through her small business, Cafe Con Resume, where she offers personalized services for resume writing, cover letters, LinkedIn profiles, and other essential job application documents.
Education and Achievements
Erin's educational journey is as impressive as her professional accomplishments. She earned her MBA in Human Resources Development, graduating Magna Cum Laude from the Keller Graduate School of Management of DeVry University. Her undergraduate studies culminated in a Bachelor of Science in Advertising from the University of Illinois Urbana-Champaign, where she laid the foundation for her career in marketing and communications. Additionally, Erin pursued her passion for languages, completing a minor in Spanish at the Centro Granadi de Espanol.
Erin's commitment to professional growth is reflected in her various roles within the industry. She has served as an Interactive Talent Agent at Aquent, the owner of Cafe Con Resume, a Staff Writer at The American Genius, and a community leader with organizations such as Mac & Cheese Productions and Dabble. Her diverse roles have provided her with a unique vantage point on the job market, enabling her to effectively coach others on securing their dream roles.
Skills and Strengths
Erin's top strengths, as defined by CliftonStrengths, further illustrate her capabilities and approach to her work. With strengths in Input, Woo, Communication, Positivity, and Responsibility, she cultivates an environment that encourages collaboration, creativity, and success. These traits not only enhance her effectiveness as a career coach and recruiter but also showcase her ability to build relationships and instill confidence in her clients.
Achievements
Throughout her distinguished career, Erin has achieved numerous milestones that underline her expertise and dedication. Her role as a Senior Manager of Digital (Project Manager) at GolinHarris honed her leadership and project management skills, leading successful marketing campaigns that bolstered client collaborations. Erin's experience managing the digital marketing initiatives for NAVTEQ Media Solutions exemplifies her aptitude for harnessing technology in advertising. The impactful work she accomplished in her various account management roles at respected agencies like Burrell Communications, Aspen Marketing Services, and DraftFCB further solidifies her proficiency in delivering compelling narratives and marketing strategies that resonate with target audiences.
Moreover, Erin's commitment to nurturing the next generation of marketing professionals through her role as an Adjunct Instructor and within career coaching positions highlights her dedication to education and mentoring within the realms of advertising and creative marketing. Her work through Cafe Con Resume empowers individuals to present the best versions of themselves to prospective employers, an effort that stands as a testament to her belief in the potential of every job seeker.
Erin Wike is not only an accomplished marketing professional but also a passionate advocate for helping others navigate their career paths with confidence. Her impressive background in creative marketing, recruitment, and career coaching showcases an unwavering commitment to excellence and a genuine desire to uplift those around her. Erin continues to inspire professionals with her vast knowledge and expertise, encouraging them to embrace their career journeys with an optimistic outlook.
