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Erna Alfred Liousas, MBA, CCXP

Senior Director of Marketing and Founder

Erna Alfred Liousas, MBA, CCXP is a seasoned professional with extensive experience in marketing, strategy, and business development. She currently serves as the Managing Director of Marketing and Business Development at Health Resources in Action (HRiA).1

Professional Background

Current Role: Erna joined Health Resources in Action in October 2022 as the Senior Director of Marketing. Her role has since evolved to Managing Director, Marketing and Business Development.1

Previous Experience: Erna's career spans various industries and roles:

  • Founder & CEO of U*Realized (2019 - Present)
  • Industry Analyst at Forrester Research (2014 - 2018)
  • Consultant at StratX (2011 - 2014)
  • Senior Manager and Marketing Manager at American Express (2006 - 2010)

Education and Certifications

  • MBA from Questrom School of Business, Boston University
  • BA from Brandeis University
  • CCXP (Certified Customer Experience Professional) certification

Expertise and Passions

Erna is known for her expertise in:

  • Marketing strategy
  • Customer experience
  • Social media marketing
  • Technology
  • Process improvement

She is passionate about leveraging the connection between people and technology to create positive impacts for employees, clients, and communities.1

Achievements

  • Recipient of the Chairman's Award for Innovation at American Express in 2010 for pioneering social media engagement strategies
  • Grand Prize winner in the Access to Healthcare track at MIT Hacking Medicine's Grand Hack DC in 2019

Additional Involvement

  • Founding Member of Tech Ladies®
  • Active contributor on LinkedIn, sharing insights on public health, marketing, and professional development23

Erna Alfred Liousas brings a wealth of experience from various sectors, including finance, consulting, and technology, to her current role in public health, making her a versatile and accomplished professional in the field of marketing and business development.

Highlights

Dec 15 · linkedin

Today's #mawomen conference was a feast for my soul. It was a privilege to be one of 9,500 gathered in Boston to learn, connect, and drive change. Thank you Office of Massachusetts Governor Maura Healey, Michelle Wu, Dr. Joy Buolamwini, Jacinda Ardern, Lulu Garcia-Navarro, Margaret Atwood, Radhika Jones, America Ferrera, Ellen McGirt, and Angela Garbes.

Nov 20 · linkedin

My good friend Megan and I work together on several initiatives supporting family caregivers. We would appreciate if you tuned into our latest effort, The Whole Caregiver podcast. Please check it out: https://lnkd.in/eWK4EMJx and let us know what you think.

Caregiving for older adults, children, and family friends brings forth a myriad of emotions and conditions. Our goal is to connect with #caregivers and remind them they are not alone. Also, we hope those are not familiar with caregiving understand some of the complexities involved. #caregiversupport #caregiverlife #caregivertips

Related Questions

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Erna Alfred Liousas, MBA, CCXP
Erna Alfred Liousas, MBA, CCXP, photo 1
Erna Alfred Liousas, MBA, CCXP, photo 2
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Experience

Senior Director of Marketing at Health Resources in Action since October 2022
Founder & CEO at U*Realized, Industry Analyst at Forrester Research, Consultant at StratX, various roles at American Express

Education

MBA from Questrom School of Business, Boston University; BA from Brandeis University

Location

Boston, Massachusetts, United States