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Eshchar Ben-Shitrit

Redefine Meat

Eshchar Ben-Shitrit is the Co-Founder and CEO of Redefine Meat, an innovative startup in the alternative meat industry.12 Born around 1985, he is 40 years old, a father of three, and stopped eating meat about a decade ago.3

Career and Education

Eshchar's professional journey includes:

  • CEO at Redefine Meat (February 2018 - Present)1
  • VP Marketing at Highcon (September 2015 - December 2017)1
  • Product and Segment Manager, Strategic Marketing at Hewlett-Packard (September 2011 - May 2015)1
  • Law Clerk at the Supreme Court of Israel (March 2010 - September 2011)1

He holds an L.L.B. in Law (graduated magna cum laude) and an MBA in Finance from The Hebrew University of Jerusalem.1

Redefine Meat

Eshchar co-founded Redefine Meat in 2018 with his partner Adam Lahav.32 The company uses proprietary 3D printing technology to produce plant-based meat alternatives that mimic the texture, flavor, and experience of animal meat.23 Redefine Meat's products are available in around 5,000 restaurants across Europe, ranging from Michelin-starred establishments to casual food markets.3

Vision and Impact

Eshchar's goal is to transform the way meat is consumed globally, aiming to make Redefine Meat the world's largest meat company.5 His motivation stems from a desire to offer high-quality, sustainable meat alternatives that don't harm animals or the planet.5 The company's innovative approach has gained traction in the food industry, with their products now available in multiple countries and expanding into retail markets.4

Highlights

Interview with Eshchar Ben-Shitrit, co-founder of Redefine Meat
Aug 12 · foodnavigator.com
Redefine Meat aim to dominate plant-based category - Food Navigator
Nov 10 · inkish.tv
Redefine Meat · Eshchar Ben-Shitrit · CEO and Founder - Inkish

Related Questions

What inspired Eshchar Ben-Shitrit to start Redefine Meat?
How does Redefine Meat's 3D printing technology work?
What are the main challenges Eshchar Ben-Shitrit faces in the alt-meat industry?
How has Redefine Meat's partnership with Compass Group Nederland impacted their business?
What makes Redefine Meat's product different from other plant-based meats?
Eshchar Ben-Shitrit
Eshchar Ben-Shitrit, photo 1
Eshchar Ben-Shitrit, photo 2
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Location

Jerusalem District, Israel