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Esther Kanduza
Brand & Marketing Manager - FinTech - Telecomms
Esther Kanduza is a prominent figure in the Zambian fintech landscape, currently serving as the Brand & Marketing Manager at Digital Shared Services Limited, which operates under the brand Digital Paygo. In her role, she focuses on enhancing the visibility and market penetration of Digital Paygo's innovative mobile payment solutions aimed at promoting financial inclusion in Zambia.
Professional Background
Kanduza joined Digital Paygo, a startup that aims to create a cashless society in Zambia, around two years ago. Her motivation for joining the company stemmed from a desire to merge her passion for practical solutions with a team dedicated to simplifying financial transactions for consumers.1 Under her leadership, Digital Paygo has developed several services including mobile merchant payments and shared agency banking, targeting the informal sector, which constitutes a significant portion of Zambia's economy.45
Before her tenure at Digital Paygo, Kanduza held various marketing positions, including Head of Marketing at Zambia Bata Shoe Company Plc and roles at other notable companies such as Dangote Cement Zambia and Cellulant. Her diverse experience in marketing and brand management has equipped her with the skills necessary to drive growth and awareness for digital financial services in a rapidly evolving market.23
Vision and Impact
Kanduza is passionate about leveraging technology to enhance financial accessibility for Zambians. She envisions a future where digital solutions bridge the gap between various financial services, making transactions seamless and efficient. Her work at Digital Paygo is pivotal in addressing the challenges faced by micro-merchants and low-income individuals who often lack access to traditional banking services.15
Conclusion
Esther Kanduza's contributions as a Brand & Marketing Manager are instrumental in shaping the fintech landscape in Zambia. Through her efforts, she aims to empower local businesses and consumers by providing them with user-friendly digital payment solutions that facilitate economic growth and inclusivity.
