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Esther Leloux

Founder & CEO of We Are Eves

Esther Leloux is the Founder & CEO of We Are Eves, a pioneering beauty platform that provides honest reviews from real people on beauty products, akin to TripAdvisor or Vivino in the beauty industry.

We Are Eves aims to offer a fresh perspective on beauty by promoting authenticity and transparency in a market often saturated with misleading marketing tactics.

With over 85,000 members and 3,000,000 monthly content views, We Are Eves has created a thriving independent community where users can personalize their beauty experience through 'Shelfies' and review brands from across the globe.

The platform also collaborates with renowned beauty brands like L'Oréal, Coty, and Shiseido Group to enhance customer experiences, boost sales, and drive significant conversion increases, order value improvements, and enhanced return on advertising spend (ROAS).

We Are Eves, established in 2019 and headquartered in Amsterdam, has expanded its operations to the UK, Germany, France, and Belgium, garnering accolades like Best Start-up 2021 by Dutch Media Network and Best Platform Start-up of the Netherlands by www.beststartup.eu.

Prior to founding We Are Eves, Esther Leloux held key roles such as Strategy Director at DigitasLBi Netherlands, Brand Strategy Director at Leloux, and strategic planner at renowned agencies like JWT Amsterdam.

Esther's educational background includes a master's degree from the University of Amsterdam, enriching her strategic approach to brand building and marketing.

By leveraging her expertise in marketing, advertising, and strategy, Esther Leloux continues to drive innovation and authenticity in the beauty industry through We Are Eves.

Highlights

Jun 18 · linkedin

Sommige dingen maak je maar één keer in je leven mee (of in mijn geval 2x 😂 Business Class t.v. ) – onze investeringscampagne overtreft al onze verwachtingen met een gereserveerd bedrag door investeerders dat 250% boven target ligt! 🚀

Het had wel wat voeten in de aarde; het online investeringsproces werkte niet goed, waardoor we veel investeerders moesten teleurstellen. Maar nadat we zijn gaan samenwerken met onze nieuwe partner Sharefunders en Wouter Hagoort, gaat het nu ontzettend goed! 🙌 En natuurlijk dankzij de fantastische inzet van ons team, onze CFO Maarten Hogenes, en de geweldige support van onze investeerder Rick van Boekel van Airbridge Equity Partners en oprichter van BOL.com – zie video! 📹

Door de enorme interesse in investeren in We Are Eves kunnen we nu helaas alleen nog investeringen vanaf €25.000 aannemen. Mocht je eerder hebben geprobeerd te investeren met een kleiner bedrag maar nu buiten de boot vallen neem dan even contact met mij op via DM of via de link in de comments 👇 !

Hier kun je ons interview zien in Business Class waar we heel veel positieve reacties op hebben gekregen. 📺

Julie Hotchkin Quint Mouthaan Wes Saalmink Priscilla Nelom Floor Corneth Martyna Matelyte Nadine Dippel Ognian Lahchev Bouchra Madia Tara Philippus Helen Gartland (She/ Her)Andrea McGregor Anniek Fleur Swanenberg Leloe Wahr Paul Van Der Weide Luc Burggraaff Didy Kurc Cristina Radulescu

Sommige dingen maak je maar één keer in je leven mee (of in mijn geval 2x 😂 Business Class t.v. ) –
Aug 20 · linkedin

I don't think I have read such a well-written article about We Are Eves before; it seems that the writer truly understands our mission to redefine beauty:

"This is not just another beauty platform; it’s a movement that challenges conventions and places authenticity at the forefront....At the heart of We Are Eves lies a vibrant and diverse community of over 100,000 members and nearly 4 million active users across the Netherlands, Belgium, Germany, France, and the UK. These individuals are tired of deceptive marketing tactics and unattainable beauty ideals. We Are Eves provides a safe space for them to share their real experiences and insights, fostering a sense of belonging that’s deeply rooted in honesty."

Thank you Startup Bubble for this nice surprise - would love to meet your editor!

Julie Hotchkin Quint Mouthaan Ernst-Jan Minnema Bastiaan Haghuis Bas Drogtrop Martyna Matelyte Andrea McGregor Floor Corneth Nadine Dippel Wes Saalmink #honestreviews #beautybrands #beautyreviews #beautyindustry #startups #startupsuccess

Cristina Peralta Didy Kurc Priscilla Nelom Luc Burggraaff Tara Philippus Leloe Wahr Tetske van Loon Kristi Kurvits Simone van der Hoeven Rick van Boekel Frederick Stokkelaar Tamara Obradov

Esther Leloux
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Location

Amsterdam, North Holland, Netherlands