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Esther Leloux

Founder & CEO of We Are Eves

Esther Leloux is the Founder & CEO of We Are Eves, a pioneering beauty platform that provides honest reviews from real people on beauty products, akin to TripAdvisor or Vivino in the beauty industry.

We Are Eves aims to offer a fresh perspective on beauty by promoting authenticity and transparency in a market often saturated with misleading marketing tactics.

With over 85,000 members and 3,000,000 monthly content views, We Are Eves has created a thriving independent community where users can personalize their beauty experience through 'Shelfies' and review brands from across the globe.

The platform also collaborates with renowned beauty brands like L'Oréal, Coty, and Shiseido Group to enhance customer experiences, boost sales, and drive significant conversion increases, order value improvements, and enhanced return on advertising spend (ROAS).

We Are Eves, established in 2019 and headquartered in Amsterdam, has expanded its operations to the UK, Germany, France, and Belgium, garnering accolades like Best Start-up 2021 by Dutch Media Network and Best Platform Start-up of the Netherlands by www.beststartup.eu.

Prior to founding We Are Eves, Esther Leloux held key roles such as Strategy Director at DigitasLBi Netherlands, Brand Strategy Director at Leloux, and strategic planner at renowned agencies like JWT Amsterdam.

Esther's educational background includes a master's degree from the University of Amsterdam, enriching her strategic approach to brand building and marketing.

By leveraging her expertise in marketing, advertising, and strategy, Esther Leloux continues to drive innovation and authenticity in the beauty industry through We Are Eves.

Highlights

Jul 4 · Silicon Canals
Amsterdam-based startups that raised funding last month: 11 of ... - Silicon Canals
Amsterdam-based startups that raised funding last month: 11 of ... - Silicon Canals
Jul 4 · Silicon Canals
Amsterdam-based startups that raised funding last month: 11 of them are hiring right now - Silicon Canals
Amsterdam-based startups that raised funding last month: 11 of them are hiring right now - Silicon C
Esther Leloux
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Location

Amsterdam, North Holland, Netherlands