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Esther Song

Chief Marketing Officer at The Parent Company

Esther Song is the Chief Marketing Officer (CMO) at The Parent Company, a position she has held since March 2022. In this role, she leads the company's marketing and branding initiatives across its retail operations and various brands, including Caliva and Jay-Z's Monogram.12

Professional Background

Esther has a rich background in marketing, particularly within the fashion and cannabis industries. Before joining The Parent Company, she served as CMO at Pure Beauty and Canndescent, and held senior marketing roles at MedMen and Tory Burch, where she spent nearly a decade.124 Her transition into the cannabis sector was motivated by her desire to merge her interests in marketing, branding, and science within a nascent industry.24

Education and Early Career

Esther was born in Los Angeles and raised in South Korea before moving to Southern California. She graduated from UCLA with degrees in chemical engineering, later pursuing a career in fashion design.23 Her early career included significant achievements at Akamai Technologies, where she was instrumental in establishing their business in Korea, and at Boeing as a mechanical analyst engineer.5

Contributions and Philosophy

At The Parent Company, Esther emphasizes diversity as a core value and aims to make the company culturally relevant within the cannabis industry. She is also involved with initiatives that support social equity within the cannabis community.24 Esther's unique blend of experiences across different sectors allows her to apply lessons from high-end fashion to the evolving landscape of cannabis marketing.

Highlights

Sep 19 · councilka.org
Esther Song | Board Director - Council of Korean Americans
The Parent Company CMO Esther Song Breaks Down Business ...
The Parent Company CMO Esther Song Breaks Down Business ...
Mar 31 · Yahoo Finance
The Parent Company Reports Fourth Quarter and Full Year 2021 Financial Results - Yahoo Finance
Mar 31 · Canada NewsWire
The Parent Company Reports Fourth Quarter and Full Year 2021 ... - Canada NewsWire
The Parent Company Reports Fourth Quarter and Full Year 2021 ... - Canada NewsWire
Jan 1 · sparklabs.co.kr
Esther Song - SparkLabs

Related Questions

What are some of Esther Song's most notable achievements in the cannabis industry?
How did Esther Song transition from the fashion industry to cannabis marketing?
What challenges has Esther Song faced in her role at The Parent Company?
How does Esther Song's background in chemical engineering influence her marketing strategies?
What makes The Parent Company's approach to diversity unique according to Esther Song?
Esther Song
Esther Song, photo 1
Esther Song, photo 2
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Location

United States