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Ethan Cantil-Voorhees
Ex-Google, Uber & Nerdwallet Product/Marketing Growth Leader
Professional Background
Ethan Cantil-Voorhees is a dynamic data-driven growth professional with an impressive track record of establishing and scaling online businesses, spanning from vibrant startups to industry giants ranked among the Fortune 100. With a rich tapestry of experience across diverse roles and organizations, Ethan has honed his expertise in marketing, growth strategies, and product management. His journey reflects a unique architecture of skills that bridge the realms of analytical thinking and creative innovation, positioning him as a pivotal force in every endeavor he undertakes.
Ethan's career began in the tech giant Google, where he dedicated over 8 years to ascend through multiple roles, starting as an AdWords Optimization Specialist and growing to become a Senior Analytical Lead in Technology B2B Markets. His tenure there not only fortified his digital marketing prowess but also enriched his understanding of data analysis, media solutions, and the broader advertising ecosystem. At Google, Ethan learned the ins and outs of performance media and client engagement, skills that would prove invaluable as he transitioned into leadership roles that demanded a blend of strategic vision and hands-on operational expertise.
From his foundational years at Google, Ethan embarked on a journey to explore the entrepreneurial landscape, founding Next Rodeo Events and spearheading innovative growth strategies as the CEO. This venture underscored his capability to merge creative vision with a structured approach towards building meaningful experiences and revenue streams in the events space. In addition to this entrepreneurial spirit, he demonstrated expertise at Craft.co as Senior Director of Marketing, where he focused on go-to-market strategies and new product development, cementing his role as an invaluable asset in guiding businesses through transformative periods.
Moreover, Ethan made significant contributions at Get Us PPE, serving as the Product Manager Lead during a crucial time of need. His leadership helped streamline operations and optimize logistics in the distribution of personal protective equipment, showcasing his capacity to mobilize resources effectively in untimely situations.
Throughout his career, Ethan has donned multiple hats, from a Senior Product Marketing Manager at Uber to a Vice President of Growth at Addressable.app. These roles illustrate his agility in navigating varied landscapes, offering insights and leadership that drive user engagement, market strategy, and product innovation.
Education and Achievements
Ethan's robust educational foundation equipped him with a unique perspective that informs his professional endeavors. He holds a Master of Arts (M.A.) in Sociology and a Bachelor of Arts (B.A.) in Public Policy, both obtained from Stanford University. His studies at Stanford provided him with a solid grounding in critical thinking, policy analysis, and socio-economic frameworks, all of which have been instrumental in shaping his approach to business strategy and growth. Additionally, Ethan enhanced his skill set with a Product Manager Certificate from General Assembly, broadening his capabilities in managing product life cycles, user experience, and cross-functional team collaboration.
Ethan's accomplishments are not limited to his corporate roles; they extend into his work within the community and beyond by advocating for data-driven solutions and innovative practices that foster growth and inclusion in various sectors.
Notable Achievements
Ethan has played a crucial role in aligning marketing and product development efforts at some of the most notable organizations in the technology sector. Key achievements include:
- Leading marketing initiatives that have significantly increased user engagement and conversion rates across platforms.
- Successfully launching products that fulfill user needs while aligning with market demand, driving considerable revenue growth.
- Building and nurturing teams across different functions, fostering a culture of collaboration and innovation.
- Spearheading strategic campaigns that have generated meaningful impact and heightened brand awareness across diverse audiences.
- Leveraging data analytics that empower businesses to make informed decisions leading to improved efficiency and performance.
- Transforming challenges faced by organizations into opportunities for growth, particularly during his tenure at Get Us PPE, which highlighted his ability to respond adeptly in critical situations.
tags':['data-driven growth professional','online business','Fortune 100 experience','Product Manager Certificate','Public Policy Stanford University','Sociology Stanford University','CEO Next Rodeo Events','Senior Director Marketing Craft.co','Product Manager Lead Get Us PPE','Vice President Growth Addressable.app','Senior Product Marketing Manager Uber','Manager Product Marketing Nerdwallet','Product Marketing Manager Google','Senior Analytical Lead Google','Media Solutions Lead Google','Display Account Executive Google','AdWords Optimization Specialist Google'],'questions':['How did Ethan Cantil-Voorhees leverage his educational background in Sociology and Public Policy to achieve success in his career?','What strategies did Ethan Cantil-Voorhees implement as Senior Director of Marketing at Craft.co to drive growth and new product initiatives?','In what ways did Ethan Cantil-Voorhees’s experience as CEO of Next Rodeo Events contribute to his approach to building successful online businesses?','Can Ethan Cantil-Voorhees discuss his most significant achievements during his time at Google and how they shaped his growth strategy?','How did Ethan Cantil-Voorhees apply his expertise in product marketing to influence the growth strategies at Uber and other organizations?']} owników. Furthermore, his ability to manage and deploy resources effectively has showcased a knack for handling critical situations with aplomb. Martin's roles have equipped him with insights and strategic vision necessary for navigating complex challenges in product and marketing development.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.