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Ethan Choi
Partner at Accel
Ethan Choi is a prominent figure in the venture capital industry, currently serving as a Partner at Khosla Ventures with a focus on growth-stage companies.2 He joined Khosla Ventures in February 2024, transitioning from his previous role as a Partner at Accel, where he worked from 2018 to early 2024.12
During his time at Accel, Choi focused on growth investments across various sectors, including AI, enterprise software, e-commerce, and fintech infrastructure.2 He was involved in notable investments such as Klaviyo (NYSE: KVYO), Pismo (acquired by Visa), 1Password, Nuvemshop, and commercetools.2
Prior to his tenure at Accel, Choi worked at Spectrum Equity, where he made investments in companies like Lynda.com (acquired by LinkedIn), ExamSoft (acquired by Turnitin), PicMonkey (acquired by Shutterstock), Headspace, and Lucid Software.2
Choi's educational background includes studying information systems and economics at the University of Sydney, followed by a two-year mission for his church. He then earned a bachelor's degree in accounting from Brigham Young University.2
Throughout his career, Choi has held board positions and made investments in numerous companies, including Invoca, Pluang, Pismo, Nuvemshop, and 1Password.4 His investment focus spans various sectors, including SaaS, fintech, e-commerce infrastructure, and enterprise automation.3
Choi's LinkedIn username is ethanchoi, and he is based in the San Francisco Bay Area.4
Highlights
"Nothing is certain except death and taxes" - Benjamin Franklin
While that's a morbid way to think about themes to invest behind =), it doesn't make that saying nonetheless true.
Anrok, is making the government mandated requirement of collecting and remitting sales tax for software, AI, and digital services companies go from an absolute PAIN to absolute JOY, via automation and AI.
Many remember when they didn't have to pay sales tax on our eCommerce purchases until 2018, when what has become the "Wayfair" rule came into effect and Amazon and other merchants started collecting sales tax.
Avalara, which was the biggest beneficiary of this tax ruling, grew to $1B in revenue before it was taken private for $8.4B by Vista Equity.
Michelle Valentine and Kannan Goundan had the foresight that this same pattern was going to play out for software and digital services companies.
As software is eating the world and AI is woven through the fabric of every part of our lives, Anrok is growing rapidly and aligned with the rapid growth of their customers like Notion, Anthropic, Vanta and many others.
Thrilled to partner with Michelle, Kannan, Brad, Devon, Tahirih, and the rest of the Anrok team.
Grateful to be joined by some incredible execs...
Karen Peacock, Board member at Dropbox and former CEO at Intercom David Faugno, President at 1Password and former CFO of Qualtrics C. Alex Estevez, Former CFO at Atlassian Pedro Canahuati, CTO at 1Password and former VP Eng at Meta Bryant Lee, Head of Partnerships at Postman and former VP, Global Head of Partnerships at Atlassian Elad Gil
And excited to join our friends at Index Ventures and Sequoia Capital, and others to be announced in the near future!
Huge congrats to Andrew Bialecki, Ed Hallen and the rest of the Klaviyo team on their IPO today!
We are grateful to be your partners and thank you for letting Accel be a part of the journey.
