Sign In

Ethan Kopit

Product @ HubSpot, Commerce Hub

Ethan Kopit is a product professional currently working at HubSpot. He graduated from Tufts University in May 2017 with a Bachelor of Arts in Political Science.1 After graduation, Kopit launched Acenna, an AI Assistant designed to help sales representatives manage relationships more efficiently by automating routine tasks.2

At HubSpot, Kopit has held various roles, including:

  1. Senior Product Manager
  2. Product Manager
  3. Product Lead, specifically for Commerce Hub4

Kopit's expertise lies in product development and management, with a focus on account-based marketing and commerce solutions. He has been instrumental in developing features for HubSpot's platform, such as improving company object functionality and working on payment solutions for customers and partners.24

Prior to his current role, Kopit gained experience through internships at Universal Audio in IT, business analysis, and finance, as well as an internship with the U.S. House of Representatives.1 He has also received several honors, including being named to the Dean's List at Tufts University and achieving National Merit Semi-Finalist status.1

Kopit is known for sharing insights on product management, sales strategies, and HubSpot's offerings through LinkedIn posts and the company's blog.356 He has been actively involved in HubSpot's INBOUND conference, presenting on Commerce Hub and discussing solutions for payment-related challenges.4

Highlights

Aug 25 · linkedin

Hey y'all - for those us who sells services, where do you go to learn about contracting/billing best practices?

My dad owns a door building business, and I see him struggling with the same challenges that I hear from other professional services business that I talk to from working on Commerce Hub. Stuff like...

  • How to make sure the client is paying up front for materials/labor so that he's not going into debt to finance new work
  • How to structure SOWs to reduce the impact of a client not meeting their payment terms
  • Handling inevitable project creep so that he doesn't work for free

^^ you get the idea.

Are there any resources, blogs, books, etc. that folks really like?

Doug Olga Chad Van 🎮Nicole I figure you might have some thoughts! Everyone I talk to about it has horror stories, but a lot of the content I found on Google is mostly selling a product vs. providing concrete examples of businesses, what they sell, and how they actually structure their SOWs.

Separately, would it be interesting if HubSpot produced content interviewing business owners about what they've learned over the years and how their contracts have changed? Genuinely curious.

Mar 4 · linkedin

Hey folks - I'm excited to share that I've been promoted to Product Lead in Commerce Hub's Billing Group! The promotion actually happened at the start of the year, but I've held off sharing because I am ALSO taking on a new mission along with the promotion.

Those of who have followed Commerce Hub for the past two years know that our users have historically struggled to sync their billing and payment data with the accounting system. This year, that's going to change.

Going forward, I'll be product managing our Accounting Integrations team, where our mission is to build accounting integrations that our merchants (and their accountants) love. We'll be expanding syncing capabilities (adding invoice and payment syncs), improving default sync filters/onboarding, making the integrations more B2B friendly, and so much more.

Keep an eye out for my next Commerce Hub deep-dive post! I'll be getting into the nitty-gritty of how our data syncing functionality works, and how it will change as we add two-way invoice sync.

Related Questions

What inspired Ethan Kopit to create Acenna?
How has Ethan Kopit's background in Political Science influenced his career at HubSpot?
What are some key features of Acenna that make it useful for sales representatives?
How did Ethan Kopit's experience at Universal Audio and the U.S. House of Representatives shape his professional journey?
What challenges did Ethan Kopit face when launching Acenna?
Ethan Kopit
Ethan Kopit, photo 1
Ethan Kopit, photo 2
Add to my network

Location

Boston, Massachusetts, United States