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Ethan MacDonald
Social Media Product Manager at IQVIA
Ethan MacDonald is a Social Media Product Manager at IQVIA, known for aligning social media strategies with corporate goals to enhance engagement and ROI.1 He has a background in digital marketing, ranging from grassroots campaign execution to strategic leadership.1
Experience and Roles::
- Social Media Product Manager at IQVIA (July 2020 – Present) MacDonald leads the strategic vision and daily operations for a social media advertising platform tailored for the pharmaceutical sector, using data to drive targeted advertising campaigns.1 He introduced a self-service feature on the platform, allowing pharmaceutical clients to manage their campaigns directly, reducing their dependency on support by up to 90% and significantly enhancing their speed to market.1 He also spearheaded the integration of predictive analytics into campaign management processes, increasing the precision of client campaigns and boosting ROI.1
- Social Media Product Manager at MedData Group, an IQVIA business (May 2022 – Present): MacDonald leads the strategic vision and daily operations for a social media advertising platform designed for the pharmaceutical sector.1
- Senior Production Business Analyst at MedData Group (January 2020 – May 2024): MacDonald managed the precise distribution of data across various digital media channels to enhance the efficiency and accuracy of digital marketing efforts.1
- Data Operations Specialist at MedData Group, LLC (July 2018 – January 2020): In this role, MacDonald focused on optimizing processes and tools to meet the advertising needs of pharmaceutical clients.1 He led the optimization of data delivery to key platforms like Trade Desk, incorporating direct transfers and third-party integrations to streamline operations and enhance adaptability.1 He also played a key role in transitioning to using proprietary IQVIA data for audience segmentation, which eliminated the need for third-party data providers and reduced costs.1
- Digital Marketing Specialist at Commonwealth Diagnostics International, Inc. (October 2017 – June 2018): MacDonald revitalized digital marketing strategies to strengthen the online presence and enhance user interaction, which included redesigning the company website.1
- Integrated Media Coordinator at GYK Antler (August 2015 – October 2016): MacDonald assisted in media channel research, evaluation/selection, implementation, and development of client-ready presentations/flowcharts.1
- Media Coordinator at Primary Design, Inc. (April 2014 – December 2014): MacDonald created and maintained media plans for all clients.1
- LPGA Marketing Specialist at Elite Advisors Sports Management (May 2013 – October 2013): MacDonald made cold calls to high-level executives to gain sponsorships for athletes and marketed four LPGA golfers to gain exposure through social media.1
- Marketing Associate at Providence Sports & Entertainment Group (September 2011 – January 2012): MacDonald organized media packets and game notes for fans, press, and Boston Bruins Executives and created a sponsorship revenue inventory report for the 2011-2012 fiscal year through Excel.1
Skills and Achievements::
- Ethan MacDonald has a proven track record of delivering high-impact marketing solutions and boosting engagement and ROI.1
- He facilitated a 40% improvement in data segment delivery times and an 85-90% reduction in operational dependency by developing a social media advertising platform for pharmaceutical clients at MedData Group.1
- He led a transition to proprietary IQVIA data, which eliminated costly third-party revenue shares and enhanced profitability.1
- MacDonald improved the performance of the data operations team at MedData Group by establishing a comprehensive training program.1
- Key skills include Digital Marketing Strategy, Data Analytics, Campaign Management, Team Leadership, and Process Optimization.1
Education::
- University of Rhode Island: Bachelor of Science Degree, Business Administration; Marketing (2009 - 2013).1
- Winnacunnet High School (2004 - 2008).1
Licenses & Certifications::
- LinkedIn Marketing Solutions Fundamentals (LinkedIn, Issued July 2021)1
- CrossFit Level 2 Trainer (CrossFit Education, Issued September 2019)1
- Crossfit Level One (CrossFit, Inc., Issued August 2014)1
- Olympic Weightlifting Crossfit (CrossFit, Inc., Issued September 2014)1
- Performance Fundamentals Badge (Twitter, Issued June 2022)1
- Launch and Connect Badge (Twitter, Issued June 2022)1
- Get Started On Twitter (Twitter, Issued June 2022)1
- The Trade Desk Edge Academy Certified: Executive Program (The Trade Desk, Issued July 2022)1
MacDonald was spotlighted in PM360 Magazine's Think Tank on "Mastering Metrics".24 His team at IQVIA Digital Enablement won Supplier/Vendor of the Year in the PM360 Trailblazer Awards.3
Highlights
Ladies and Gentlemen, its official Social Media is now the worldwide leader in terms of ad spend!
Recent article found on MM+M, is projecting the ad spend on social media channels are forecasted to be up 14% to $247.3 billion, yes that’s a billion, in 2024. Makes sense when looking at the data from a GWI report that shows users have increased their time spent on social media platforms over 50% in the past decade and their average daily consumption is 152 minutes in 2024. One more quick fact from the article is that Meta is forecasted to take over linear TV alone in ad revenue in 2025!
My reaction to this is well duh, of course social media is now the top channel for ad spend. It is where users spend most of their time even when they are watching TV they are on their phone scrolling/posting about what they are watching etc. I even find myself during a commerical of a sporting event scrolling on my phone between platforms reacting to those posting about the game I am watching. Social Media has become one of those things that we cannot live without whether you are an influencer posting every day or someone that just likes to scroll to see what is happening. It has become so ingrained in our lives that most of us now use it to get news or updates of major events instead of turning on the TV to watch the news. Now there are of course changes within platforms that is becoming more helpful to advertisers such as AI and Meta’s Advantage+ that helps media planners with creative and the planning portion of the campaigns. Which I think helps those new to advertising on social media by making it easier to understand how the platforms and algorithms work.
Now selfishly I want you to move your advertising dollars to social media from other channels, 100%. However I would never recommend that to any advertiser as users now a days are on multiple channels and need to see an ad multiple times before converting. But I am saying that you are missing out on a major part of the omnichannel marketing funnel if you do not have social media as part of your media plan. So if you are not taking social media seriously or not using it at all, what are you waiting for!?
#socialmedia #pharmamarketing #pharmasocialmedia #socialmediamarketing #healthcaremarketing
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Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
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Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
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