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Ethan Zanger
Custom Digital Content and Partnership Marketing | Media Strategist | 7+ years of marketing experience
Ethan Zanger is a Content Supervisor at Publicis Groupe, based in Teaneck, New Jersey, United States.1 He has over 7 years of marketing experience and specializes in custom digital content, partnership marketing, and media strategy.6
Professional Background
Ethan's expertise lies in advertising, marketing consulting, and marketing strategy.1 He is open to both in-person and remote work opportunities.1 His role at Publicis Groupe likely involves overseeing content creation and strategy for various marketing campaigns and client projects.
Online Presence
Ethan is active on several professional platforms:
- LinkedIn: His profile can be found at linkedin.com/in/ethanzanger, where he regularly shares industry insights and job opportunities.27
- Twitter: He maintains a presence on Twitter (now X) with the handle @ethanzanger.4
- Fishbowl App: Ethan is the founder and leader of the "Career Pivot Bowl" on the Fishbowl app, which has grown to over 82,000 members as of August 2022.5
Personal Interests
Outside of his professional life, Ethan has diverse interests:
- He is an avid reader
- He enjoys playing chess as an amateur
- He is enthusiastic about podcasts2
Ethan is also involved in community-building activities. He has joined a group called "Tribe" for Jews and Jewish allies, which aims to help members find opportunities and connections.3
Content Creation
In addition to his professional work, Ethan maintains a personal blog, which can be found at ethanzanger.wixsite.com.4 This blog likely features his thoughts on marketing, career development, and possibly his personal interests.
Ethan Zanger's multifaceted career in marketing, combined with his active online presence and community involvement, positions him as a notable professional in the digital content and marketing strategy space.
Highlights
Campaigns I Wish Were Real #4:
This post is better with a warm PSL in your hand.....
Starbucks Pumpkin Spice Latte x Yankee Candle - "Scent of the Season"
Starbucks and The Yankee Candle Company, Inc. team up to celebrate the return of the iconic Pumpkin Spice Latte (PSL) with the "Scent of the Season" campaign. This collaboration brings the cozy, comforting aroma of the beloved PSL into homes with a limited-edition Yankee Candle collection inspired by the flavors and scents of autumn.
The collection includes a variety of PSL-inspired candles, featuring rich notes of pumpkin, cinnamon, nutmeg, and sweet vanilla, capturing the essence of Starbucks’ seasonal favorite. Each candle comes in a jar designed to resemble the iconic Starbucks cup, complete with a PSL-themed label.
To launch the campaign, Starbucks stores offer an exclusive promotion: customers who purchase a PSL can receive a discount on the limited-edition Yankee Candle collection, available at participating retailers and online. The campaign also includes a "Sip & Scent" experience, where customers can visit select Starbucks locations to enjoy a PSL while sampling the new Yankee Candle fragrances in a cozy, autumn-themed setting.
Why it works for Starbucks: This partnership enhances the PSL experience by extending it beyond the coffee shop, allowing fans to bring the seasonal favorite into their homes. It deepens the emotional connection customers have with the PSL, turning it into a multi-sensory experience that goes beyond taste.
Why it works for Yankee Candle: Yankee Candle benefits from the association with one of the most popular and recognizable seasonal beverages, attracting Starbucks fans who love the PSL. The collaboration positions Yankee Candle as a brand that understands and celebrates the comforts of the season, making it a go-to for fall fragrance.
Image: Dall-E
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