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Ettore Rossetti

Ettore Rossetti is a seasoned professional with over two decades of experience in marketing communications, currently serving as the Lead Advisor of Digital, Marketing, and Innovation at Save the Children US, where he has been since 2004.1 He is known for his innovative approach to digital marketing, social media, and fundraising strategies.

Professional Achievements

Ettore has pioneered several initiatives at Save the Children, including:

  • Establishing the organization's digital marketing practice
  • Launching its social media presence
  • Developing influencer marketing strategies
  • Initiating a cryptophilanthropy program
  • Co-founding Save the Children's Stream Team, a community of content creators who raise awareness and funds1

His innovative work has earned him recognition, including:

  • American Marketing Association (AMA) Nonprofit Marketer of the Year in 2015
  • Webby Award Nominee and Honoree in 2013 and 20201

Entrepreneurial Background

Before joining Save the Children, Ettore co-founded one of the first Internet marketing firms in 1995, serving major brands like Barnes & Noble, Gartner, and Mercedes Benz of North America.1

Education and Personal Life

  • Graduated from the University of Connecticut with a Bachelor's of Science in Sports Science, focusing on sports marketing
  • Received leadership development training from Thunderbird School of Management and Seth Godin's altMBA
  • Lives in Connecticut with his wife and two children1

Unique Achievements

Ettore, along with his identical twin brother Angelo, holds three Guinness World Records® titles:

  1. Longest tennis rally
  2. Longest tennis volley rally
  3. Longest pickleball rally12

These record-breaking feats were performed to raise funds for Save the Children and other charitable causes.23

Recent Activities

As of February 2025, Ettore continues to be active in fundraising and awareness campaigns. In August 2024, he and his brother set a new Guinness World Records® title for the "Longest pickleball volley rally," completing over 10,000 volleys to support Save the Children.3

Highlights

About Us – #PickleballVolley Rally for Charity by The Rossetti Brothers
About Us – #PickleballVolley Rally for Charity by The Rossetti Brothers
The Rossetti Brothers Pickleball Rally for Charity | Save The Children
The Rossetti Brothers Pickleball Rally for Charity | Save The Children
Ettore Rossetti | Save The Children
Ettore Rossetti | Save The Children
Dec 29 · LinkedIn
Save the Children US - LinkedIn
Save the Children US - LinkedIn

Related Questions

What are some of the key innovations Ettore Rossetti has introduced at Save the Children?
How did Ettore Rossetti's work contribute to Save the Children becoming the first INGO to accept a bitcoin donation?
What is the Stream Team at Save the Children, and how does it operate?
Can you tell me more about the Rally for Charity events organized by Ettore and his twin brother?
What awards has Ettore Rossetti received for his work in nonprofit marketing?
Ettore Rossetti
Ettore Rossetti, photo 1
Ettore Rossetti, photo 2
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Location

Greater New York City Area