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Eugen Kern
Geschäftsführender Vorstand - CFO/CMO und stellv. Vorsitz bei Plattform für Innovation (PFI-D)
Professional Background
Eugen Kern is a prominent figure in the field of business administration and marketing, currently serving as the CFO and CMO, and the Deputy Chairman of the newly established Platform for Innovation in Germany (PFI-D). Since its inception in July of this year, PFI-D has rapidly transformed into a thriving community, attracting innovations-driven companies such as Clariant, Fraport, and Merck, alongside exciting startups like Spotfolio. On September 20, 2023, the organization inaugurated its operations with a highly engaging kickoff event in Frankfurt, showcasing its commitment to fostering innovation across diverse sectors.
In his role at PFI-D, Eugen has been instrumental in facilitating targeted exchanges among its members through both online and offline platforms. The community benefits from a wide array of offerings, including expert panels, the establishment of Idea Labs, dynamic events, conferences, practical training sessions, and a comprehensive innovation analysis supported by a benchmarking database. This innovative approach enables companies to assess their own innovation capabilities and compare them against approximately 200 industry peers. Additionally, members receive exclusive access to expert consultations and special conditions for various organizational activities.
Eugen’s career spans over two decades in marketing and management, with significant contributions to several leading marketing agencies and consulting firms. Among his numerous accomplishments, he has held the position of Managing Director at geometry global and acted as a VP Create at the German Dialog Marketing Association (Deutscher Dialogmarketing Verband e. V.). His experience also includes key leadership roles at Ogilvy & Mather, where he contributed to international projects and strategies aimed at enhancing brand recognition and market reach. As a former lecturer at the Academy for Marketing Communication, Eugen has shared his extensive knowledge and expertise with aspiring marketing professionals, demonstrating his dedication to nurturing the next generation of leaders in the field.
Education and Achievements
Eugen Kern graduated with a degree in Diplom Betriebswirt (Business Administration) from the University of Applied Sciences in Mainz, where he focused on marketing. His academic background laid a strong foundation for a successful career in both marketing and business strategy. Eugen’s blend of education and practical experience in leading positions has afforded him a unique perspective on the challenges and opportunities present in the evolving landscape of business and marketing.
Throughout his illustrious career, Eugen has participated in various marketing initiatives, guiding companies through transitions, and implementing innovative approaches that deliver measurable results. His achievements in developing effective marketing frameworks and operational strategies have not gone unnoticed, earning him a reputation as a thought leader in the realm of business innovation.
In addition to his role with PFI-D, Eugen has made notable contributions as a Member of the Management Boards at Ogilvy One and Ogilvy & Mather Dataconsult, showcasing his ability to integrate marketing insights with data-driven strategies. His tenure as Marketing Director at Schwab Versand Hanau further emphasizes his extensive experience managing substantial marketing operations and overseeing successful branding initiatives across different markets.
Achievements
Eugen's track record is marked by exceptional leadership and innovation in marketing practices. His strategic vision has led to successful partnerships and collaborative projects that have driven growth and innovation within the organizations he has been associated with. By spearheading numerous projects in the marketing sector, he has played an essential role in enhancing the capabilities of businesses to adapt to market demands.
Moreover, his proactive involvement in the PFI-D through its innovative platform underscores his commitment to fostering a culture of collaboration and shared success among member organizations. By enabling companies to connect, share best practices, and innovate collectively, Eugen is helping to shape the future landscape of business in Germany. His dedication to advancing both individual and organizational capabilities in innovation is a testament to his passion for driving change and inspiring others in the marketing industry.
tags':['Business Administration','Marketing','Platform for Innovation in Germany','CFO','CMO','Deutscher Dialogmarketing Verband','geometry global','Ogilvy & Mather','Marketing Education','Leadership','Innovation Management','Consulting','Start-ups','Business Strategy','Networking Events'],
questions':['How did Eugen Kern develop his expertise in marketing and business administration over the years?','What specific initiatives has Eugen Kern implemented at PFI-D to foster innovation among members?','In what way does Eugen Kern leverage his extensive experience from previous roles to influence the operations of PFI-D?','What insights can Eugen Kern offer to companies looking to enhance their innovation capabilities?','How does Eugen Kern envision the future of innovation in Germany, especially within the context of established companies and startups?'],
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Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
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Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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